Who: One of the younger brands to make our list, Emmett London has a flagship store on Chelsea’s Kings Road, as well as a spot on Savile Row. It also has a distinctly sustainable edge – from sourcing recycled materials to using vegetable-based dyes, it creates great shirts with a conscience.
Best For: Something a little more fun. Alongside its smart classics, Emmett puts a playful twist on some of its pieces. From a striped cuff here to a quirky print there, this is a brand to help you express yourself.
Who: Established in 1910, Budd is one of London’s most reputable shirtmakers. All designs are cut on the top floor of its iconic store in Piccadilly Arcade and its one of the last brands to still practise traditional cutting methods – no computers allowed.
Best For: Bespoke. Budd creates great, classic shirts you can pick up or buy online, but it also offers bespoke and made-to-measure services, putting that century’s worth of knowledge and know-how into crafting the perfect piece just for you.
Who: The only non-British name to make our list, Boggi is an elegant Milanese outfitter that creates refined eveningwear, tailoring, knitwear and more.
Best For: Price. Its crisp cotton styles come in at under £90 each. Its wide selection of designs also makes Boggi a great destination if you’re looking for a full wardrobe overhaul.
Who: The doyenne of men’s shirts, Emma Willis is the name to know for classic shirting. Her designs aren’t cheap but there’s a reason for that: this Jermyn Street icon delivers timeless styles that work hard and last.
Best For: Winter shirts. The brand’s ‘cashmerello’ line (15% cashmere, 85% fine Swiss cotton mix) is breathable but still adds a little extra protection from the elements.
Turnbull & Asser
Who: Another heritage label to know, Turnbull and Asser pre-dates even Budd, with an imposing Jermyn Street presence and a royal warrant to its name. It remains family run, crafting its shirts from 34 individual pieces of fine cloth and impossibly stylish mother-of-pearl buttons.
Best For: Accessories too. With designated tie workrooms in Gloucestershire and Kent, its highly regarded for its ties and pocket squares. Whether it’s cashmere or silk, indulge in those little details to complete the look.
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