Breadcrumbs [Home](/index%2Ephp/) > [5 Minutes With The Brains Behind THE OUTNET Menswear](/index%2Ephp/markdownify/node/1562) ![5 Minutes With The Brains Behind THE OUTNET Menswear ](https://media.slman.com/GSO_tan8AoVLVA_pbGNh4-qHB1M=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Foutnet-29-06-thumb.png) [Style](/index%2Ephp/style) / 29 June 2022 # 5 Minutes With The Brains Behind THE OUTNET Menswear We’ve been sharing the latest menswear buys from THE OUTNET ever since the site launched a few months ago. But let us introduce it to you properly – here, Head of Buying Georgina Coulter shares more on why and how the platform came to be, as well as the discounted designer pieces you need in your wardrobe… Created in partnership with THE OUTNET **We felt we were in a strong position to launch menswear.** Having successfully offered past-season womenswear over the last decade, it felt like a natural and organic evolution for [THE OUTNET](https://www.theoutnet.com/en-gb/shop/mens/). With the menswear ‘past-season’ landscape still being a bit of a white space, we felt comfortable moving into this new category. **Our discount model allows customers to invest in timeless pieces for less**. THE OUTNET has offered a curated selection of previous-season designer brands across womenswear for more than ten years, and we’re thrilled to be able to offer the same experience to our menswear customers. We already have strong relationships with luxury brands, which gives us a great platform to be able to offer considerable discounts. **We know menswear customers look for investment purchases.** They’re less driven by browsing, and prefer to search directly for what they need. Categories such as jackets, tops and jeans are proving to be the most popular so far. **We launched with a curated edit of brands** including established partners like[ Alexander McQueen](https://www.theoutnet.com/en-gb/shop/mens/designers/alexander-mcqueen), [Sandro](https://www.theoutnet.com/en-gb/shop/mens/designers/sandro), [rag & bone](https://www.theoutnet.com/en-gb/shop/mens/designers/rag-bone) and [Acne Studios](https://www.theoutnet.com/en-gb/shop/mens/designers/acne-studios), as well as introducing a number of new brands to the site, including [Canali](https://www.theoutnet.com/en-gb/shop/mens/designers/canali) and [Officine ](https://www.theoutnet.com/en-gb/shop/mens/designers/officine-generale)[Générale](https://uk.officinegenerale.com/en/). More will follow over the summer months. ![](https://media.slman.com/HXMaVIhwA0xopzqgvnz29LqYO6w=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fnew-sandro-main.jpg) ![](https://media.slman.com/lbBmrk4a645NpDcyTzfx_qbKElU=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fnew-thom-browne-main.jpg) ![](https://media.slman.com/lAoBhvCDBKVdX-LNiQjvRCtikqE=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2F2-canali-main.jpg) **It’s been great to witness the return of suiting** over the past few months as more people return to the office and diaries begin to fill up. Because we’re a global business, we’ve seen demand for tailoring across both our soft linen and cotton styles – both perfect for special sunny occasions – as well as our more classic pieces that work for winter events. They’re the perfect items to be mixed and matched into a classic workwear wardrobe. **We recently secured Deadwood, a cool small brand** from Stockholm, and Nanushka which focuses on modern, versatile wardrobe staples. In terms of current names we have on site, you need to know about 1017 ALYX 9SM. Designed by Matthew Williams, the brand focuses on high quality materials and craftsmanship. Working with brands who are committed to supporting positive change is a priority for us. ![](https://media.slman.com/LYaGW4j3vJliLwrmmcE8wUBLTvs=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2F2-acne-studios-main.gif) **The key to refreshing your wardrobe for summer is** to invest in staples that tick both the comfort and style boxes. A neutral, short sleeve shirt is a lighter, more fitting choice for the warmer weather and can look good buttoned up but also undone, with a fresh white tee underneath. Secondly, a classic chino style short is perfect for both daytime and evening. Finally, a pair of statement trainers is a must. **A hero buy right now would definitely be a summer suit**. Go for a pastel or a light colour if you’re feeling bold – it’s a versatile piece that can be dressed up but also worn as separates on the weekends or dressed down with a t-shirt and trainers. ## Shop Georgina’s Picks ![Storm Blue 375 Cotton And Linen-Blend Suit Jacket from Officine Générale ](https://media.slman.com/LTG_ZyDJ3g1psLTdNGDntBoQmPA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fnewblaser.png) [#### Storm Blue 375 Cotton And Linen-Blend Suit Jacket](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Fsuits%2Fsuit-jackets%2F375-cotton-and-linen-blend-suit-jacket%2F1647597285650216%3Ftp%3D175320%26utm_source%3Dpartnerize%26utm_medium%3Daffiliation%26utm_campaign%3Deu_sheerluxeltd%26clickref%3D1011lvVmuecs) ##### Officine Générale £214 ![Devon Waffle-Knit Cotton Henley T-Shirt from Rag & Bone](https://media.slman.com/o983Jx58P0UJrGOjJfpptRwSwyA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fdevon-waffle-knit-cotton-henley-t-shirt.jpeg) [#### Devon Waffle-Knit Cotton Henley T-Shirt](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Frag-bone%2Ftops%2Ft-shirts%2Fdevon-waffle-knit-cotton-henley-t-shirt%2F1647597286451460) ##### Rag & Bone £74 ![Hugo Belted Cotton-Poplin Suit Pants from Officine Générale ](https://media.slman.com/p5bzJTErOhsdfgAyRYLv5nbt-B8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fhugo-belted-cotton-poplin-suit-pants.jpeg) [#### Hugo Belted Cotton-Poplin Suit Pants](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Fsuits%2Fsuit-pants%2Fhugo-belted-cotton-poplin-suit-pants%2F1647597286122408) ##### Officine Générale £128 ![Pleated Cotton-Blend Gabardine Shorts from Ermenegildo Zegna](https://media.slman.com/FahGTOUqw6BuU8ww09i6DIA8QbU=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fbuehosrtsnew.png) [#### Pleated Cotton-Blend Gabardine Shorts](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fermenegildo-zegna%2Fshorts%2Fformal-shorts%2Fpleated-cotton-blend-gabardine-shorts%2F43769801098121448) ##### Ermenegildo Zegna £218 ![Gaspard Cotton-Blend Seersucker Shirt from Officine Générale](https://media.slman.com/N9-ldWxf7DiSsyZnVdLOeQLsSR8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fgaspard2.png) [#### Gaspard Cotton-Blend Seersucker Shirt](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Ftops%2Fcasual-shirts%2Fgaspard-cotton-blend-seersucker-shirt%2F1647597285924357) ##### Officine Générale £94 ![Suede Driving Shoes from Tod's](https://media.slman.com/FYvVunrYAJOjNCuDAqIt_qpK5d4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fsuede-driving-shoes.jpeg) [#### Suede Driving Shoes](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Ftod-s%2Fflat-shoes%2Floafers%2Fsuede-driving-shoes%2F1647597285964876) ##### Tod's £228 ![Cotton Field Jacket from Officine Générale](https://media.slman.com/iy7zu8xC50gIx2RfKP-6AjsKuvc=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fcotton-field-jacket.jpeg) [#### Cotton Field Jacket](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Fjackets%2Fcasual-jackets%2Fcotton-field-jacket%2F1647597285752482) ##### Officine Générale £198 ![Simon Linen-Jersey Polo Shirt from Officine Générale](https://media.slman.com/b1zuvxIB3E9NJnIOgShXIubRdjU=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fsimon-linen-jersey-polo-shirt.jpeg) [#### Simon Linen-Jersey Polo Shirt ](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Ftops%2Fpolo-shirts%2Fsimon-linen-jersey-polo-shirt%2F1647597285917881) ##### Officine Générale £65 [ ![375 Striped Wool Felt Suit Jacket, £264 | Office Générale ](https://media.slman.com/dhpbli1YYWlc1IMA75JlbOqSDOs=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2F375-striped-wool-felt-suit-jacket.jpg) ](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Fsuits%2Fsuit-jackets%2F375-striped-wool-felt-suit-jacket%2F1647597285648508) 375 Striped Wool Felt Suit Jacket, £264 | Office Générale [ ![Colts French Cotton Blend Terry Hoodie, £98 | Theory](https://media.slman.com/_EVOw2jvL3CINTsYnk5rXgHntNs=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fcolts-french-cotton-blend-terry-hoodie.jpg) ](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Ftheory%2Ftops%2Fhoodies-zip-throughs%2Fcolts-french-cotton-blend-terry-hoodie%2F1647597283962149) Colts French Cotton Blend Terry Hoodie, £98 | Theory ![Tomlin Cotton Oxford Shirt from Rag & Bone](https://media.slman.com/tjDqxLuwJjr9Eug6ffVOwaI8Suo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Ftomlin-cotton-oxford-shirt.jpeg) [#### Tomlin Cotton Oxford Shirt](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Frag-bone%2Ftops%2Fcasual-shirts%2Ftomlin-cotton-oxford-shirt%2F1647597286680148) ##### Rag & Bone £74 ![Miles Striped Organic Cotton Jersey T-Shirt from Rag & Bone](https://media.slman.com/jUjrEhJaqrAf67vKSh9xJYHi0po=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fmiles-striped-organic-cotton-jersey-t-shirt.jpeg) [#### Miles Striped Organic Cotton Jersey T-Shirt](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Frag-bone%2Ftops%2Ft-shirts%2Fmiles-striped-organic-cotton-jersey-t-shirt%2F1647597286454854) ##### Rag & Bone £44 ![Slim-Fit Brushed Cotton-Blend Twill Chinos from Rag & Bone](https://media.slman.com/Pq3mayUZjcAfk07BNgzOLnl9yKY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fslim-fit-brushed-cotton-blend-twill-chinos.jpeg) [#### Slim-Fit Brushed Cotton-Blend Twill Chinos](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Frag-bone%2Fpants%2Fcasual-pants%2Fslim-fit-brushed-cotton-blend-twill-chinos%2F28941591747114212) ##### Rag & Bone £98 ![Clement Cotton-Fleece Sweatshirt from Officine Générale](https://media.slman.com/JpkCvxHHYDaWnzssQNXfZJwcyjc=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fclement-cotton-fleece-sweatshirt.jpeg) [#### Clement Cotton-Fleece Sweatshirt](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Ftops%2Fsweatshirts%2Fclement-cotton-fleece-sweatshirt%2F1647597285874440) ##### Officine Générale £78 ![Donegal Cotton-Terry Hoodie from Officine Générale](https://media.slman.com/q_GxsZz0DDlXFFWcEhIDj9T2-LQ=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fdonegal-cotton-terry-hoodie.jpeg) [#### Donegal Cotton-Terry Hoodie ](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Ftops%2Fhoodies-zip-throughs%2Fdonegal-cotton-terry-hoodie%2F1647597285925838) ##### Officine Générale £145 ![Insignia Slim-Fit Cotton-Blend Twill Chinos from Rag & Bone](https://media.slman.com/ecvFoWuFhA6tA120-oc-wsKRv3A=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Finsignia-slim-fit-cotton-blend-twill-chinos.jpeg) [#### Insignia Slim-Fit Cotton-Blend Twill Chinos](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Frag-bone%2Fpants%2Fcasual-pants%2Finsignia-slim-fit-cotton-blend-twill-chinos%2F1647597286552157) ##### Rag & Bone £88 ![Perforated Suede & Leather Sneakers from Tod's](https://media.slman.com/xN089b7KOXxGEj27HYpqDVWpTbI=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fperforated-suede-and-leather-sneakers.jpeg) [#### Perforated Suede & Leather Sneakers](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Ftod-s%2Fsneakers%2Ffashion-sneakers%2Fperforated-suede-and-leather-sneakers%2F1647597285964494) ##### Tod's £324 ![Leon Double-Breasted Cotton-Poplin Suit Jacket from Officine Générale](https://media.slman.com/rdZdqLUMq8A0ACXEVNWL0fHf9bY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2022%2F06%2Fleon-double-breasted-cotton-poplin-suit-jacket.jpeg) [#### Leon Double-Breasted Cotton-Poplin Suit Jacket](https://prf.hn/click/camref:1011l4Jyq/destination:https%3A%2F%2Fwww.theoutnet.com%2Fen-gb%2Fshop%2Fproduct%2Fofficine-generale%2Fsuits%2Fsuit-jackets%2Fleon-double-breasted-cotton-poplin-suit-jacket%2F1647597285650263) ##### Officine Générale £205 Visit [THEOUTNET.com](https://www.theoutnet.com/en-gb/shop/mens) DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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