Breadcrumbs [Home](/index%2Ephp/) > [Pizza Is Having A Moment: What To Know & Where To Eat It](/index%2Ephp/markdownify/node/3907) ![Pizza Is Having A Moment: What To Know & Where To Eat It](https://media.slman.com/t-vhf_Wn-okiT64mz5DPNFnFkwU=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-171025-hero-trend-report-pizzas-and-the-new-openings-to-have-on-your-radar.jpg) ![Pizza Is Having A Moment: What To Know & Where To Eat It](https://media.slman.com/dkmqDzTFvhFLMxGF2igapUhWc_Q=/400x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-site-assets-171025-hero-trend-report-pizzas-and-the-new-openings-to-have-on-your-radar.jpg) Images: Vincenzo's; Crisp Pizza W6 [Restaurants](/index%2Ephp/culture/restaurants) / 22 October 2025 # Pizza Is Having A Moment: What To Know & Where To Eat It Pizza has never exactly gone out of style – but something’s shifted. What was once the ultimate comfort food has evolved into a cultural marker: an expression of neighbourhood identity, craftsmanship and even aesthetic. From sourdough bases and long-fermentation doughs to New York-style slice shops opening in every postcode, Londoners are rediscovering their appetite for pizza – not as a nostalgic indulgence, but as a dynamic part of the city’s food scene. Here’s everything you need to know… Images: Vincenzo's; Crisp Pizza W6 All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![Vincenzo's; James Moyle](https://media.slman.com/L4Ki4zQHFl24MOdeJ4mFboHtAe0=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fvincenzossep25slicesjamesmoylehighres-33.jpg) ](https://vincenzospizzas.com/) Vincenzo's; James Moyle ## Has Pizza Ever Really Left? To call it a “resurgence” might be misleading. London’s love affair with pizza never really went away. The story starts in the 1950s, when Italian immigrants introduced simple, wood-fired versions to Soho cafés. Then came [Pizza Express](https://www.pizzaexpress.com/) on Wardour Street in the 60s – the first of its kind, with a Neapolitan oven imported straight from Naples. By the 80s and 90s, pizza had become a staple of British dining – fast, familiar and everywhere. What’s happening now isn’t a return but a reinvention. Today’s pizzaiolos are obsessed with precision: 48-hour proofs, imported flours and locally sourced ingredients for toppings that rival any fine-dining plate. The base is no longer just a vehicle for cheese – it’s the star. And rather than sticking to Italian traditions, London’s best pizzerias borrow from everywhere: Roman pinsa, Detroit deep dish, New York slices, even hybrid sourdough-Neapolitan crusts. This is London’s new golden age of pizza – one where quality, creativity and community collide. Tom Vincent of [Vincenzo’s](https://vincenzospizzas.com/), the queue-around-the-block spot, sums it up. “We’re seeing a new movement with lots of chefs making their own unique takes on pizza, breaking the rules with new sauces and toppings – and the whole thing is often accompanied by the fun personality of either the chef or the brand through social media. These new styles are thinner and crispier, inspired by New York and New Haven-style pizza from the US.” That rule-breaking spirit also defines [Slayer](https://slayernottinghill.com/), the new and buzzing Notting Hill pizzeria whose tagline – “no flop, just crunch” – has helped it make waves online. “London is a fast-paced city where food on the go is a linchpin fuelling its inhabitants, from time-poor commuters to itinerary-packed tourists,” says the team. “There are plenty of eateries, but value versus quality and taste rarely match up. Pizza is iconic because it’s one of those rare dishes where less is often more – it easily satisfies and if it’s expensive, they’re doing it wrong.” [ ![Slayer](https://media.slman.com/2m6mN-GUKVBfQ0CUhF1GUCNSFww=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-slayer-notting-hill-sl.jpg) ](https://slayernottinghill.com/) Slayer ## The Rise Of Pizza By The Slice If one trend defines London’s pizza scene in 2025, it’s the slice. Long a staple of New York’s late-night culture, pizza by the slice has become the city’s latest food obsession – casual, fast and cool. Part of the appeal is its immediacy. A slice can be lunch on the go, a post-night-out snack or the centrepiece of an afternoon catch-up. It’s democratic – cheaper than a full pie but still indulgent – and fits perfectly into London life: mobile, flexible and just the right amount of messy. There’s also a sense of cultural crossover. Slice shops channel a certain nostalgic Americana – neon signs, 22-inch pies, red plastic cups – but they’re grounded in London’s own creativity. They’ve become places to linger, not rush: spots where you can grab a slice and a glass of natural wine, and stay for another. It’s no longer about fast food; it’s about fast flavour. One of the most exciting developments is happening at [The Marlborough](https://www.instagram.com/themarlboroughmayfair/), the newly restored Mayfair pub now home to [Crisp Pizza](https://www.instagram.com/crisppizzaw6/). After a decade in Hammersmith, Carl McCluskey’s cult favourite has relocated to the West End, partnering with the team behind [The Devonshire](https://www.devonshiresoho.co.uk/) – Charlie Carroll, Ashley Palmer-Watts and Oisín Rogers. Having outgrown its original home, Crisp’s move marks a new chapter for one of London’s most celebrated pizza makers. Meanwhile, east London continues to lead the charge. Vincenzo’s, which made its name with its NYC-style pizzas, is expanding into Shoreditch next month with a new by-the-slice concept. “It’s not really been done in London before, so we’re excited to be bringing Vincenzo’s slices to Shoreditch this November,” says Tom Vincent, founder. “I also think slice shops are a great way to make the most of the location you’re in. It needs to make sense – an area like Shoreditch where thousands of people walk by day and night – the slice shop offers a convenient way to enjoy pizza.” For chefs, the slice model offers freedom to experiment too – think seasonal toppings, half-and-half creations and doughs that evolve with the weather. For diners, it’s a low-commitment way to explore: grab a couple of slices, mix styles and move on. In short, pizza by the slice isn’t replacing London’s sit-down institutions – it’s complementing them. It’s the new, street-level expression of the city’s enduring love affair with dough, sauce and cheese. [ ![ Vincenzo's; Crisp Pizza W6](https://media.slman.com/U-TyxkGybQx8v_qM-pw_cVtlJ6U=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-fb.jpg) ](https://www.instagram.com/crisppizzaw6/) Vincenzo's; Crisp Pizza W6 ## Where To Find A Good One & How To Tell What makes London such an exciting city for pizza right now? According to Francesco Macri, head chef at cult favourite [Alleycats](https://www.alleycatspizza.co.uk/), it comes down to creativity and confidence. “London is one of the most exciting cities in the world for pizza because it’s fearless. Here, Neapolitan sits next to Roman, Sicilian next to Detroit-style, and people mix techniques without apology. It’s a melting pot but with respect for tradition. I love discovering small pizzerias in unexpected neighbourhoods, especially in places like Brixton, where the energy is raw and young chefs are experimenting freely. There’s real creativity in the air, and collaboration, too. It’s not about competition anymore; it’s about growing the craft together.” That sense of collaboration – and fun – runs through much of London’s new wave of pizza spots. Leading a kind of quiet rebellion is Jake Bucknall, whose DFOR100 cleverly combines two of the capital’s most popular dining trends: supper clubs and pizza. It’s more than just a pizzeria; it’s a social hub. Between singles mixers, summer garden parties and DJ-led late nights, [DFOR100](https://www.instagram.com/dinnerforonehundred/) feels more like a community than a restaurant – with exceptional pizza at its heart. “I’m always high on my own supply,” says Jake. “There’s the obvious legends, but Kit Delamain’s style for [Circus Pizza](https://panzers.co.uk/circus-pizza/) looks good.” And what makes a great pizza? “There’s lots of reasons but like all things, if you don’t have to think about it – you immediately say ‘mmm’ in 0.1 seconds and it doesn’t have to grow on you.” Tom Vincent of Vincenzo’s shares that passion for the craft – and for celebrating others in the scene. “In London I love [Dough Hands](https://www.doughhands.com/) (its tuna pizza is out of this world), Crisp Pizza and [Lenny’s Pizza](https://www.instagram.com/lennysapizza/). In the US, I have some incredible pals who have taught me so much about the craft of pies before I launched Vincenzo’s – [Patsy’s](https://patsys-pizzeria.restaurants-world.com/) in Harlem, [Chrissy’s Pizza](https://www.instagram.com/chrissys.pizza/), [Best Pizza](https://www.bestpizzawilliamsburg.com/) by Frank Pinello in Brooklyn, [Al Santillo](https://santillopizza.com/) in New Jersey. My all-time favourite? [Mama’s Too](https://www.mamastoo.com/) – it’s the best square pizza in the world. The vodka sauce pie is my favourite. It’s perfectly executed – from the sauce to the dough and the cheese – it’s airy yet with a crispy bottom. Just the best.” London’s pizza scene is now booming – and there’s something to suit every taste. Whether you’re after a late-night slice or a slow-proofed Neapolitan masterpiece, the options are endless. From the enormous half-and-half pies at [Bad Boy Pizzeria](https://badboypizzasoc.com/), to [Rudy’s](https://www.rudyspizza.co.uk/), the Manchester-born export now thriving in London, and [Ria’s](https://www.rias.world/), whose all-day Detroit-style pizzas and natural wines draw queues onto the pavement year-round – there’s never been a better time to grab a slice. Visit [DinnerForOneHundred.com](https://www.dinnerforonehundred.com/), [VincenzosPizzas.com](https://vincenzospizzas.com/vincenzos-shoreditch), [SlayerNottingHill.com](https://slayernottinghill.com/) & [AlleyCatsPizza.co.uk](https://www.alleycatspizza.co.uk/) --- ## SHOP THE PRODUCT EDIT ![Tomato Passata from Mutti](https://media.slman.com/FgZ-xUCT0krxBFxwiNoGBToUCS8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-mutti-classic-italian-tomato-passata-sauce.png) [#### Tomato Passata](https://www.waitrose.com/ecom/products/mutti-tomato-passata/850874-806844-806845) ##### Mutti £1.55 *(was £2.10)* ![Ready To Roll Pizza Dough from Pizza Express](https://media.slman.com/6EuIbS7BR6ZXyxslvFuaH2kXaFE=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-pizza-express-pizza-douggh.png) [#### Ready To Roll Pizza Dough](https://www.sainsburys.co.uk/gol-ui/product/ProductDisplay?storeId=10151&productId=1412600) ##### Pizza Express £2.40 ![Unfiltered Extra Virgin Olive Oil from Honest Toil Olive Oil](https://media.slman.com/Xcx7rSb0Z1ukNCIJUESgCh5Vsrg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-harvest-unfiltered-olive-oil.png) [#### Unfiltered Extra Virgin Olive Oil](https://delli.market/products/fresh-harvest-unfiltered-extra-virgin-olive-oil-500ml) ##### Honest Toil Olive Oil £14 ![Smart Oven™ Pizzaiolo Pizza Oven from Sage](https://media.slman.com/DcSTWLid4ZFS7W2xXcYdJnuxxoU=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-pizza-oven-sage.png) [#### Smart Oven™ Pizzaiolo Pizza Oven](https://john-lewis-and-partners.pxf.io/5gmd63) ##### Sage £629 ![Pizza Stone from ProCook](https://media.slman.com/CnlBIjZh8RSr9gpZ2wL71J7OMpM=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-pizza-stone-pro-cook.png) [#### Pizza Stone](https://www.procook.co.uk/product/procook-pizza-stone-38cm-15in) ##### ProCook £15 *(was £21)* ![Parmigiano Reggiano from Parmareggio ](https://media.slman.com/9C-b_N4-eqbimL-BXX-_2NPImKo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-parmigiano-regiiano.png) [#### Parmigiano Reggiano ](https://www.ocado.com/products/parmareggio-parmigiano-reggiano-30-months/621379011) ##### Parmareggio £22.65 ![Lidded Pizza Topping Station from Lakeland ](https://media.slman.com/eBykAYkPSu9HHyhYlLu1zhuZ-r4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-lakeland-lidded-pizza-topping-station.png) [#### Lidded Pizza Topping Station](https://www.lakeland.co.uk/74536/lakeland-lidded-pizza-topping-station) ##### Lakeland £39.99 ![Hot Honey from Wilderbee](https://media.slman.com/fSvTOHWYNxh4_ILYepOuGpwgM40=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-wildbree-hot-honey.png) [#### Hot Honey](https://www.souschef.co.uk/products/wilderbee-hot-honey?variant=40582677495866) ##### Wilderbee £9.99 !['Nduja Paste from Casalinga](https://media.slman.com/SUBz0Twa1gwLHngTSSNtl4G20yA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-casalinga-authentic-italian-nduja-paste.png) [#### 'Nduja Paste](https://www.ocado.com/products/casalinga-nduja-paste/582514011) ##### Casalinga £3.50 ![Arc Gas Fuel Outdoor Pizza Oven from Gozney](https://media.slman.com/5wPNNJvcHQ_7o-5E7PuqFoj0Yi0=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-arc-16-hero-bone-flame-gooney.png) [#### Arc Gas Fuel Outdoor Pizza Oven](https://john-lewis-and-partners.pxf.io/LKMZd3) ##### Gozney £599.99 ![Original Pizza Dough Frozen from The Northern Dough Co.](https://media.slman.com/A8PuqoBrI8oVTQHGYtat2Ac0AA0=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-northern-dough-frzoen.png) [#### Original Pizza Dough Frozen](https://www.ocado.com/products/northern-dough-co-original-pizza-dough-frozen/91505011) ##### The Northern Dough Co. £2.60 ![Mezzaluna Pizza Cutter from Dunelm](https://media.slman.com/M7bIXCfto1yNoW2SycZawgKzUBg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-mezzaluna-pizza-cutter.png) [#### Mezzaluna Pizza Cutter](https://dunelm.prf.hn/click/camref:1011l5dAUn/destination:https%3A%2F%2Fwww.dunelm.com%2Fproduct%2Fmezzaluna-pizza-cutter-1000231664) ##### Dunelm £8 ![Pizza Volume 01 Cookbook from Gozney](https://media.slman.com/agK_25qIh9pnNxCI1vOktLs_DUk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-pizza-volume-gozney-recipes.png) [#### Pizza Volume 01 Cookbook](https://www.awin1.com/cread.php?awinmid=16804&awinaffid=69421&ued=https%3A%2F%2Fwww.gozney.com%2Fproducts%2Fpizza-volume-01-cookbook) ##### Gozney £25 ![Pizzaiolo's Peperoncino: Italian Chilli Oil from Vincenzo's](https://media.slman.com/m_XOpBzx62lzuzfmXg_x2pqT6R0=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-pizzaiolo-peperoncino-italian-chilli-oil.png) [#### Pizzaiolo's Peperoncino: Italian Chilli Oil](https://delli.market/products/pizzaiolos-peperoncino-italian-chilli-oil) ##### Vincenzo's £5.50 ![ Chilli Oil from Banhoek ](https://media.slman.com/ihH3azUyYKc1pHXotgyXhY3CJJ4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-banhoek-chilli-oil.png) [#### Chilli Oil](https://www.ocado.com/products/banhoek-chilli-oil/583818011) ##### Banhoek £9 ![Koda 12 Gas Fuel Portable Outdoor Pizza Oven from Ooni](https://media.slman.com/5uuw04rn_jl8xndnkImHuN6_Jjk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2025%2F10%2Fsl-pizza-ooni-koda-pizza-oven.png) [#### Koda 12 Gas Fuel Portable Outdoor Pizza Oven](https://john-lewis-and-partners.pxf.io/raMRQy) ##### Ooni £299 All products on this page have been selected by our editorial team, however we may make commission on some products. 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