Breadcrumbs [Home](/index%2Ephp/) > [My Style Rules: Chido Obasi](/index%2Ephp/markdownify/node/479) ![My Style Rules: Chido Obasi](https://media.slman.com/uiFN1-aDJXAdSnADcDyE5sN7Xz0=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fchido-obasi-thumb.jpg) [Style](/index%2Ephp/style) / 20 January 2021 # My Style Rules: Chido Obasi As a writer for Harper’s Bazaar and contributing editor at Vogue Italy and L’Uomo Vogue, Chido Obasi is well qualified to share his style rules. From pinstripes to Frank Ocean, he reveals his dos, his don’ts and the icon who always gets it right… **My style is a seamless mix** of urban wear and practical chic. I love fuss-free items that are oversized, liberating and easy to chuck on both day and night. The best style advice I’ve ever received is to wear whatever makes you feel comfortable in your own skin, and don’t be afraid to dare in the process. **Comfort, ease and neutrality** are my top three rules for good style. Plus, of course, a good dose of confidence. **I love colours** but neutrals are never wrong and, if paired correctly, work for anything. **I really couldn’t live without** sunglasses, a great black knit, a neutral-toned tee and my [Bottega Veneta](https://www.bottegaveneta.com/gb/men/onlineboutique/belts) belt. A Bottega coat is high on my wish list for spring – its timelessness and luxurious appeal is undeniable. A [Prada](https://www.prada.com/gb/en/men/ready_to_wear/outerwear.html) coat is high up the list too. **[Beats headphones](https://www.beatsbydre.com/products)** are my most recent investment – great when editing and for peace in noisy environments. I would never spend a lot of money on socks. **My favourite piece in my wardrobe** would have to be a grey, hard woollen [Bottega Veneta](https://www.bottegaveneta.com/gb/men/onlineboutique/outerwear-men) coat I got a few years ago. It makes me feel like a real boss. What would I never wear? A pinstripe. I’m not very tall so I’d risk looking squashed. ![](https://media.slman.com/4n5X9JOq9oGVsmDAeQkzaHcWI9g=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fchido-style-rules-1.jpg) "I love colours but neutrals are never wrong and, if paired correctly, work for anything." **When it comes to pulling off a suit,** the traditional code says you pair it with a shirt. But the current trend – as seen at [Versace](https://www.versace.com/gb/en-gb/men/), [Berluti](https://www.berluti.com/en-gb/homepage/) - and way to style it is with a bright turtleneck. **If I were to talk you through my footwear collection** we’d be here for a while. From [Nike](https://www.nike.com/gb/men) to [Puma](https://eu.puma.com/uk/en/men/shoes), I own over 50 pairs of trainers. Practicality is key for me and trainers, if styled the right way, can be the go-to item day and night. **My thoughts on men’s jewellery?** I love a gold accessory. **A head-to-toe black [YSL](https://www.ysl.com/en-gb/shop-men/ready-to-wear/by-category/jackets-and-pants) suit** I bought four years ago in Milan is possibly my biggest investment. There’s also that [Bottega Veneta](https://www.bottegaveneta.com/gb/men/onlineboutique/outerwear-men) coat, and my [Tod’s loafers](https://www.tods.com/gb-en/Men/Shoes/Loafers/c/213-Tods/), they have lasted me a lifetime. **My shopping philosophy is** buy less, shop responsibly and don’t overthink it. "My style icon is Frank Ocean. He doesn’t give a damn about trends, and his don’t-look-at-me aura is incredible." ![](https://media.slman.com/7V-7VAarN3nc-2URyy3Rb353wUg=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Ffrank-ocean.jpg) Shutterstock **There are so many cool, under-the-radar brands** worth knowing about right now. Contemporary South African label [Thebe Magugu](https://www.thebemagugu.com/), emerging menswear designer [Marvin Desroc](https://www.instagram.com/marvindesroc/?hl=en), London activewear designer [Saul Nash](https://www.saulnash.co.uk/about) and Italy’s [Christian Boaro](https://www.instagram.com/christianboaro/?hl=en) are currently my favourites. They all mix practicality and elegance with ease. **My style icon is Frank Ocean.** He doesn’t give a damn about trends, and his don’t-look-at-me aura is incredible. He could wear a tee today, pyjamas tomorrow and he’d still look cool. **London is easily the most stylish city in the world.** Look at Shoreditch: its eclectic mix of cultures, styles and people make it a phenomenal style destination. **I’ve had far too many amazing fashion moments** to condense, but attending my very first [Valentino](https://www.valentino.com/en-gb) show two years ago was a highlight. I remember watching one when I was five, dreaming of being part of this industry. It felt like a dream come true. *Follow [@Chido.Obasi](https://www.instagram.com/chido.obasi/?hl=en) on Instagram* ## Shop Chido's Edit ![Regular Fit Collarless Shirt from COS](https://media.slman.com/AJ7L2rNK7ZYE05yCcbF7Nqg9j6s=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fcos-regular-fit-collarless-shirt-r.jpg) [#### Regular Fit Collarless Shirt](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42840&murl=https%3A%2F%2Fwww.cosstores.com%2Fen_gbp%2Fmen%2Fmenswear%2Fshirts%2Fproduct.regular-fit-collarless-shirt-blue.0946293002.html) ##### COS £59 ![Wool Cardigan from Gucci](https://media.slman.com/2mpEV5aoCbOSV96cI8jH8rd2Etc=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fgucci-gg-wool-cardigan-1-r.jpg) [#### Wool Cardigan](https://www.gucci.com/uk/en_gb/pr/men/ready-to-wear-for-men/jumpers-and-cardigans-for-men/gg-wool-cardigan-p-645234XKA4R2667) ##### Gucci £1,050 ![Tropical Wool Shirt Chest Pocket from Marni](https://media.slman.com/SkUubZu0j15-G3ckfVMEseG_XgI=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fmarni-tropical-wool-shirt-chest-pocket-r.jpg) [#### Tropical Wool Shirt Chest Pocket](https://www.marni.com/gb/long-sleeve-shirt_cod48229891pj.html#dept=ll) ##### Marni £340 ![Worker X Jacket from Samsoe](https://media.slman.com/qxtMJplPtc6noeeGW9uJomtgsNI=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fsamsoe-worker-x-jacket-10931-r.jpg) [#### Worker X Jacket](https://www.samsoe.com/en/man/clothing/jackets-and-coats/jackets/worker-x-jacket-10931/M00005101.html) ##### Samsoe £130 ![Punching Loafer from Toga](https://media.slman.com/o8x3cyd_jufVUyOt6AnJ6HulAL8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Ftoga-punching-loafer-2-1-r.jpg) [#### Punching Loafer](https://int.toga.jp/products/tv02-aj1060) ##### Toga $280 *(were $560)* ![Re Nylon Single Breasted Jacket from Prada](https://media.slman.com/ZyAthWfwzdsStSQ9HPGzbdPd7Ng=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fprada-re-nylon-single-breasted-jacket-1.jpg) [#### Re Nylon Single Breasted Jacket](https://www.prada.com/gb/en/men/ready_to_wear/jackets_and_coats/products.re-nylon_single-breasted_jacket.SD099_1WQ8_F0002_S_202.html) ##### Prada £1,520 ![Short Sleeve Cotton Sweater from Jil Sanders](https://media.slman.com/9CO4cYas7e7tGIMfcu_AM6J8Gq4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Fjil-sander-short-sleeved-cotton-sweater-hand-crocheted-patch-detail-v-1-r.jpg) [#### Short Sleeve Cotton Sweater](https://www.jilsander.com/en-gb/sweater/JSMS751038-MSY25118-104.html) ##### Jil Sanders £620 ![Sweatshirt from Fendi](https://media.slman.com/4cGK_9_5v8mlvn-46w7umA1q2U8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2021%2F01%2Ffendi-sweatshirt-1-r.jpg) [#### Sweatshirt](https://www.fendi.com/gb/man/ready-to-wear/sweatshirts/p-fy0178ae05f0qa1) ##### Fendi £750 DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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