Breadcrumbs [Home](/index%2Ephp/) > [The Cool London Brand To Know](/index%2Ephp/markdownify/node/612) ![The Cool London Brand To Know](https://media.slman.com/VCOGffzPRUHZuvj3sqFHtXOCmt8=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fwax-london-small-thumb.jpg) [Fashion](/index%2Ephp/style/fashion) / 04 November 2020 # The Cool London Brand To Know With simple separates, neutral colour palettes and smart/casual essentials, this young label has a distinctly London look with an on-trend edge – look out for a shacket here, a lumberjack shirt there. At an affordable price point, Wax London also takes a sustainable approach - just another reason it's a label to know. ![Cotswold Knitted Jumper Orchard](https://media.slman.com/xXXv65DEzcLdDBh9K5MBCK4eJBE=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F1cotswold-knitted-jumper-orchard-r.jpg) [#### Cotswold Knitted Jumper Orchard](https://waxlondon.com/mens-clothing/cotswold-knitted-jumper-orchard/) £130 ![Chet Jacket Folkestone Grey](https://media.slman.com/wm6ltZkQ1agILr_weofCDeD6TNw=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F2chet-jacket-folkestone-grey-r.jpg) [#### Chet Jacket Folkestone Grey](https://waxlondon.com/mens-clothing/chet-jacket-folkestone-grey/) £130 ![Cotswold Knitted Jumper Navy](https://media.slman.com/07DgaYvYXC8Dr7n8Dbm_DGDma4o=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F3cotswold-knitted-jumper-navy-r.jpg) [#### Cotswold Knitted Jumper Navy](https://waxlondon.com/mens-clothing/cotswold-knitted-jumper-navy/) £130 ![Strood Trouser Navy Horizontal Seersucker](https://media.slman.com/90nhx_3VqVodyGGMPUzDf0W7I-4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F4strood-trouser-navy-horizontal-seersucker-r.jpg) [#### Strood Trouser Navy Horizontal Seersucker](https://waxlondon.com/mens-clothing/strood-trouser-navy-horizontal-seersucker/) £40 *(were £80)* ![Kurt Trouser Navy Heavy Denim](https://media.slman.com/AqVTVd4W1rNiPfAbZaVwChdfGW8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F5kurt-trouser-navy-heavy-denim-r.jpg) [#### Kurt Trouser Navy Heavy Denim](https://waxlondon.com/mens-clothing/kurt-trouser-navy-heavy-denim/) £90 ![Sterling Roll Neck Knitted Jumper Charcoal](https://media.slman.com/DmvoyXRLiXwUoLRGNvmwvw_FAmA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F6sterling-roll-neck-knitted-jumper-charcoal-r.jpg) [#### Sterling Roll Neck Knitted Jumper Charcoal](https://waxlondon.com/mens-clothing/sterling-roll-neck-knitted-jumper-charcoal/) £110 ![](https://media.slman.com/IJktRnPUGG2PWYUzuRwJCPMJFJs=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fhero-verishop.jpg) A boxy workshirt is the perfect extra layer for this time of year. This red style will elevate even the simplest of grey tee and black jeans combos. ![Alp Knitted Jumper Grey](https://media.slman.com/YVBRFD8Z4MlpOcDk1xp3p4h6Md8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F7alp-knitted-jumper-grey-r.jpg) [#### Alp Knitted Jumper Grey](https://waxlondon.com/mens-clothing/alp-knitted-jumper-grey/) £55 *(was £110)* ![Strood Trouser Black](https://media.slman.com/fUqKKvfIbZI_UPHGwCEaRMYjGxE=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F8strood-trouser-black-r.jpg) [#### Strood Trouser Black](https://waxlondon.com/mens-clothing/strood-trouser-black/) £80 ![Kramer Shirt Beat Check](https://media.slman.com/BGXHvB0z-NoOI8gBNjDamkV9sH8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F9kramer-shirt-beat-check-r.jpg) [#### Kramer Shirt Beat Check](https://waxlondon.com/mens-clothing/kramer-shirt-beat-check/) £80 ![Chet Overshirt Navy Heavy Denim](https://media.slman.com/AqM9eoSAOd7aoSvqlU_Wxlkc2Os=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F10chet-overshirt-navy-heavy-denim-r.jpg) [#### Chet Overshirt Navy Heavy Denim](https://waxlondon.com/mens-clothing/chet-overshirt-navy-heavy-denim/) £130 ![Ros Coat Navy Wool](https://media.slman.com/5D47SAhM2XAFq1Hz-jp2Y24j3l0=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F11ros-coat-navy-wool-r.jpg) [#### Ros Coat Navy Wool](https://waxlondon.com/mens-clothing/ros-coat-navy-wool/) £295 ![Reid T-Shirt White](https://media.slman.com/k0DW2xvcnSPcmItlbApZOsBNQlk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F12reid-t-shirt-white-r.jpg) [#### Reid T-Shirt White](https://waxlondon.com/mens-clothing/reid-t-shirt-white/) £35 ![Sterling Roll Neck Knitted Jumper Navy](https://media.slman.com/_iFw2H_36gn4niO48H3n4WCPZOM=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F13sterling-roll-neck-knitted-jumper-navy-r.jpg) [#### Sterling Roll Neck Knitted Jumper Navy](https://waxlondon.com/mens-clothing/sterling-roll-neck-knitted-jumper-navy/) £110 ![Cotswold Knitted Jumper Charcoal](https://media.slman.com/Gp04bud70S7uxvZjPW1pwwMFd9I=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F14cotswold-knitted-jumper-charcoal-r.jpg) [#### Cotswold Knitted Jumper Charcoal](https://waxlondon.com/mens-clothing/cotswold-knitted-jumper-charcoal/) £130 ![Duval Long Sleeve T-Shirt White/Glacial Green](https://media.slman.com/XRfgREDCPl51GvcayElq2DfpPuQ=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F15duval-long-sleeve-t-shirt-white-r.jpg) [#### Duval Long Sleeve T-Shirt White/Glacial Green](https://waxlondon.com/mens-clothing/duval-long-sleeve-t-shirt-white-glacial-green/) £22.50 *(was £45)* Another hero workshirt, this casual blue style will put a cool spin on your weekend look – just add a chunky roll neck. ![](https://media.slman.com/qspAaqw6l-vI1IrRJo35hbvgRME=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fwhiting-overshirt-marine-beatnik-r.jpg) ![Cotswold Knitted Jumper Black](https://media.slman.com/hXQFDhwIv59K7r9T4NNrUOQfAmc=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F16cotswold-knitted-jumper-black-r.jpg) [#### Cotswold Knitted Jumper Black](https://waxlondon.com/mens-clothing/cotswold-knitted-jumper-black/) £130 ![Whiting Overshirt Blue Windowpane Twill](https://media.slman.com/wJbKPgZG0LNTawahpoURYIti-1c=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F17whiting-overshirt-blue-windowpane-twill-r.jpg) [#### Whiting Overshirt Blue Windowpane Twill](https://waxlondon.com/mens-clothing/whiting-overshirt-blue-windowpane-twill/) £120 ![Page Wax Hoodie Light Clay](https://media.slman.com/SRNk8f3xZyURbeyY-PMC62gN0eY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2F18page-wax-hoodie-light-clay-r.jpg) [#### Page Wax Hoodie Light Clay](https://waxlondon.com/mens-clothing/page-wax-hoodie-light-clay/) £48 *(was £80)* ![Skipton Bomber Jacket Navy](https://media.slman.com/6c9RKEyqw-EWjMvPP6m0mlbWVcg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fskipton-bomber-jacket-navy-r.jpg) [#### Skipton Bomber Jacket Navy](https://waxlondon.com/mens-clothing/mens-skipton-bomber-jacket-navy/) £175 ![Strood Trouser Moss Stone](https://media.slman.com/yhis2LyCvSRMz8LaembHNLz7PEM=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fstrood-trouser-moss-stone-r.jpg) [#### Strood Trouser Moss Stone](https://waxlondon.com/mens-clothing/strood-trouser-moss-stone/) £80 ![Whiting Overshirt Sky Captain Navy Linen](https://media.slman.com/lo5ofGDF5E8pfaZj-VlR6vE9Piw=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F11%2Fwhiting-overshirt-sky-captain-navy-linen-r.jpg) [#### Whiting Overshirt Sky Captain Navy Linen](https://waxlondon.com/mens-clothing/whiting-shirt-sky-captain-navy-linen/) £110 *Visit [WaxLondon.com](https://waxlondon.com/menswear/sale/?page_from=1&page_to=3)* DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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