Breadcrumbs [Home](/index%2Ephp/) > [How To Make The Most Of Opumo](/index%2Ephp/markdownify/node/763) ![How To Make The Most Of Opumo](https://media.slman.com/OfBLMKqiEUM8K7dIFqV-JDrXAkA=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fopumo-small-thumb1.jpg) [Style](/index%2Ephp/style) / 16 August 2020 # How To Make The Most Of Opumo If you’re looking to revamp your wardrobe, Opumo is a great place to start. A digital marketplace specialising in cool, under-the-radar brands, it’s a showcase for products that are well made and beautifully designed. ## BACKGROUND Three years ago, London-based businessmen Nicholas Ayoub and Harry Beattie relaunched Opumo as a digital marketplace, showcasing a range of men’s clothing, footwear, accessories and homeware brands, with a focus on great design and classic style. ## BRANDS You’ll find a curated collection of cool, elevated brands on Opumo. For classic style, there are overshirts from Wax London, trousers from Oliver Spencer, tees by Sirplus and Hamilton & Hare loungewear. Looking for something more on trend? You’ll find Acne here too. There’s also an interiors section, focusing on contemporary brands. Across the board, the emphasis is on buying less, but buying better. ## NEXT STEPS Sign up for free to ‘The Club’, a members’ area that lets you save your favourite pieces and offers rewards for shopping through the site, referring friends and suggesting new brands. Membership also ensures you’re first to know about exclusive deals, new products and brand collaborations. ### Like what you’ve heard? Shop our edit of the best pieces on Opumo below…. [ ![](https://media.slman.com/MzS5_uLyUqQ8MiFjh21kmsUAEso=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fclothing-opumo.jpg) ](https://www.opumo.com/clothing.html) ![Midweight Linen Signature Off White from Flax London](https://media.slman.com/ySkfBV-CAQgAw0mY3tyJOTldKMs=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fwhite-midweight-linen-signature-shirt-r.jpg) [#### Midweight Linen Signature Off White](https://flaxlondon.com/product/midweight-linen-signature-off-white/?utm_medium=none&utm_source=OPUMO) ##### Flax London £110 ![The Tailored Tee from L’estrange London](https://media.slman.com/i1JSwCPcOK4H52l1P3oAaIy0k5k=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Ft-shirt-180-gsm-grey-1-r.jpg) [#### The Tailored Tee](https://lestrangelondon.com/products/the-tailored-tee-charcoal-supima-cotton?utm_medium=none&utm_source=OPUMO) ##### L’estrange London £40 ![Zen Shirt in Seersucker Cotton and Linen from Delikatessen](https://media.slman.com/sCiqTMAdbkVq-f2MCywo82CLPmI=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Frose-washed-hoodie-r.jpg) [#### Zen Shirt in Seersucker Cotton and Linen](https://delikatessen.jp/men/p/sustainable-blue-round-collar-shirt?ss_source=igshop&ss_product_id=5e8dc049fad3e77cc602cd82&utm_medium=none&utm_source=OPUMO) ##### Delikatessen £145 ![Navy Salcombe Stripe Boxers from Sirplus](https://media.slman.com/YvubpAKznv0Pq8TDEVoIWeNEwV0=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fnavy-salcombe-stripe-boxers-1-r.jpg) [#### Navy Salcombe Stripe Boxers](https://sirplus.co.uk/products/navy-salcombe-stripe-boxers?utm_medium=none&utm_source=OPUMO&variant=22122432725040) ##### Sirplus £25 ![Navy Fine Oxford Riviera Shirt from Uniforms For The Dedicated ](https://media.slman.com/wCJB_PPABB121T2Yr8fDZ1CVdfk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fnavy-fine-oxford-riviera-shirt-r.jpg) [#### Navy Fine Oxford Riviera Shirt](https://uniformsforthededicated.com/products/riviera-shirt-fine-oxford-midnight-navy?utm_medium=none&utm_source=OPUMO) ##### Uniforms For The Dedicated £65 ![Navy Double Pleated Trousers from Form & Thread](https://media.slman.com/QClygqkH_NG8MXsQmGdo4z6taFM=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fnavy-double-pleated-trousers-r.jpg) [#### Navy Double Pleated Trousers](https://formandthread.com/products/pleated-chino?color=Navy) ##### Form & Thread £89 ![Light Olive Cotton Linen Atelier Overshirt from Form & Thread](https://media.slman.com/N7ias5POz95ceTB3XUR5-md3Z0o=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Flight-olive-cotton-linen-atelier-overshirt-r.jpg) [#### Light Olive Cotton Linen Atelier Overshirt](https://formandthread.com/products/cotton-linen-atelier-overshirt?color=Light%20Olive) ##### Form & Thread £89 ![Parisien Tee from Maison Kitsuné](https://media.slman.com/HUUHuJQNm744rIDTBQ2gVonvv6w=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Flight-grey-parisien-t-shirt-r.jpg) [#### Parisien Tee](https://maisonkitsune.com/fr_en/tee-shirt-parisien-light-grey-5e8fca7ddcb96.html) ##### Maison Kitsuné £54.31 ![Light Grey Melange Bison Hoodie from Forét](https://media.slman.com/DOOFSwigHhQZtUPbf3rJzamfPEQ=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Flight-grey-melange-bison-hoodie-r.jpg) [#### Light Grey Melange Bison Hoodie](https://www.foretstudio.dk/products/bison-hoodie-light-grey-melange?variant=28729312706653) ##### Forét £111 ![Heather Grey Gold Hooded Chase Hoodie from Carhartt](https://media.slman.com/ddIsT6uvYv4Qj7IVeT6kGEOBc-c=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fheather-grey-gold-hooded-chase-hoodie-r.jpg) [#### Heather Grey Gold Hooded Chase Hoodie](https://www.carhartt-wip.com/en/men-sweats-hoodies/hooded-chase-sweat-grey-heather-gold-773_1) ##### Carhartt £70 ![Selleck Short Sleeve Shirt from Far Afield](https://media.slman.com/QoGg35S-MvXQqk9dAU0URLhzV4A=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Ffar-afield-selleck-short-sleeve-shirt-r.jpg) [#### Selleck Short Sleeve Shirt](https://www.farafield.uk/product/selleck-short-sleeve-shirt-3?utm_medium=none&utm_source=OPUMO) ##### Far Afield £33 *(was £65)* ![Cream Overshirt Jacket from Artknit Studios](https://media.slman.com/RJKJX1O1sHy6aA2iH_yP5Rze6LA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fcream-overshirt-jacket-r.jpg) [#### Cream Overshirt Jacket](https://www.artknit-studios.com/shop/product_cat/straight-jacket/) ##### Artknit Studios £171.12 ![Classic Oxford Shirt from Luca Faloni ](https://media.slman.com/Ly-iLM-tUTyp9zNhCxhXjnk2X0A=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fclassic-oxford-shirt-r.jpg) [#### Classic Oxford Shirt](https://lucafaloni.com/products/striped-sky-blue-portofino-linen-shirt?utm_medium=none&utm_source=OPUMO) ##### Luca Faloni £140 ![Blue Stripe Grandad Shirt from Sirplus](https://media.slman.com/dVp1PYNOitKidhaa-FR5Ag206i4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fblue-stripe-grandad-shirt-r.jpg) [#### Blue Stripe Grandad Shirt](https://sirplus.co.uk/products/blue-stripe-grandad-shirt?utm_medium=none&utm_source=OPUMO&variant=31579956641840) ##### Sirplus £90 ![Duval T-Shirt from Wax London](https://media.slman.com/McDA_qK9B7_aFBHwstAPizq4sGQ=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fduval-t-shirt-navy-r.jpg) [#### Duval T-Shirt](https://waxlondon.com/mens-clothing/duval-t-shirt-navy/?utm_medium=none&utm_source=OPUMO) ##### Wax London £35 ![Cotton Twill Overshirt from Arket](https://media.slman.com/2LMJgc5RQ_f6LXHXvJHmJ0qoaTk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fcotton-twill-overshirt-r.jpg) [#### Cotton Twill Overshirt](https://www.arket.com/en/men/shirts/product.cotton-twill-overshirt-white.0716101003.html?utm_source=OPUMO&utm_medium=affiliate&utm_campaign=4812&utm_content=15&utm_term=733899&ranMID=43161&ranEAID=qQ4*1ImDfP0&ranSiteID=qQ4.1ImDfP0-h5kgquT2oneBbx3aO7Ovog) ##### Arket £69 ![Azure Blue Classic Original Swim Shorts from Morville](https://media.slman.com/xtGPysRAeFBL1I1G-2eyHjrZ9x4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fazure-blue-classic-original-swim-shorts-r.jpg) [#### Azure Blue Classic Original Swim Shorts](https://www.opumo.com/morville-azure-blue-classic-original-swim-shorts.html) ##### Morville £85 [ ![](https://media.slman.com/bKXkG8RmL-XuiAuUeGeuiRSlsuQ=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Faccessories-opumo.jpg) ](https://www.opumo.com/accessories.html) ![Pinto Sunglasses from Oscar Deen](https://media.slman.com/T2emFRq-QEwYaLo2BpFQEYhqd4o=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fchampagne-pinto-sunglasses-r.jpg) [#### Pinto Sunglasses](https://www.oscardeen.com/products/pinto-champagne?utm_medium=none&utm_source=OPUMO) ##### Oscar Deen £130 ![Navy Dark Brown Soft Work Bag from Mismo](https://media.slman.com/1jtR6xfIMMiBcTEdU1Y_AHrBXNA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fnavy-dark-brown-ms-soft-work-bag-r.jpg) [#### Navy Dark Brown Soft Work Bag](https://www.mismo.dk/products/soft-work-briefcase-navy-nylon-dark-brown-leather?utm_medium=none&utm_source=OPUMO) ##### Mismo £421 ![Ludwig Automatic from Nomos Glashüette](https://media.slman.com/QxWQrCG7ECg-KFo9bp3m6lCnyjg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fnomos-ludwig-automatic-r.jpg) [#### Ludwig Automatic](https://nomos-glashuette.com/en/ludwig/ludwig-automatic-251?utm_medium=none&utm_source=OPUMO#) ##### Nomos Glashüette £2,460 ![Grey Suede Clean 90 Sneaker from Axel Arigato](https://media.slman.com/6QDibkUMnxktb1YgTqVKwJb7A4Q=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fgrey-suede-clean-90-sneaker-r.jpg) [#### Grey Suede Clean 90 Sneaker](https://axelarigato.com/gb/clean-90-suede-28583?utm_medium=none&utm_source=OPUMO) ##### Axel Arigato £160 ![Outline Cuff from Alex Orso](https://media.slman.com/bW_IZwp1OiXkcSWFMe2UsX3ipeU=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fsilver-outline-cuff-r.jpg) [#### Outline Cuff](https://www.alexorso.com/products/outline-cuff-silver?variant=30041777421) ##### Alex Orso £210 ![Analogue Date Watch from Void Watches](https://media.slman.com/NSUbQ1vqNinnZG2FveTlxlxvjZo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fv03d-brmrwh-watch-r.jpg) [#### Analogue Date Watch](https://voidwatches.com/products/pkg01-si-mr-wh?utm_medium=none&utm_source=OPUMO#) ##### Void Watches £167.33 ![White Gum Leather Series 1 Sneakers from Uniform Standard](https://media.slman.com/S8iO6SY9FCLAbhEH52X_yRf4soU=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fwhite-gum-leather-series-1-sneakers-r.jpg) [#### White Gum Leather Series 1 Sneakers](https://uniformstandard.com/products/series-1-white-gum-leather-mens?utm_medium=none&utm_source=OPUMO) ##### Uniform Standard £140 ![Dark Grey Carry-On Suitcase from Carl Friedrik](https://media.slman.com/r3Cq_DJdSvFrLSfboIKW3Pr_0J4=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fcognac-dark-grey-carry-suitcase-r.jpg) [#### Dark Grey Carry-On Suitcase](https://www.carlfriedrik.com/products/the-carry-on-suitcase?variant=29382339690598&utm_medium=none&utm_source=OPUMO) ##### Carl Friedrik £315 ![Classic Date Watch from Void Watches](https://media.slman.com/rW-9sdLfaqYgVTuZepcpO9meiwY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fv03d-gorbwh-watch-r.jpg) [#### Classic Date Watch](https://voidwatches.com/products/pkg01-go-rb-wh) ##### Void Watches £152.05 ![Monti Spectacles from Monc](https://media.slman.com/c70INhIN6kZ1Ln2cvirz0oCQY7c=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fwhite-tortoise-monti-spectacles-r.jpg) [#### Monti Spectacles](https://www.monclondon.com/products/monti-spectacles?variant=20489065496638) ##### Monc £220 [ ![](https://media.slman.com/6BI-lW765e4hhdTIs2JFn57ba7M=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fhomeware-1.jpg) ](https://www.opumo.com/homewares.html) ![Brushed Brass Table Lamp from Opumo](https://media.slman.com/4ndhCp1vDKrKC_Mj4OzeMOkUu-s=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fbrushed-brass-opal-tr-table-lamp-r.jpg) [#### Brushed Brass Table Lamp](https://www.opumo.com/menu-brushed-brass-opal-tr-table-lamp.html) ##### Opumo £305 ![Greenhouse Soy Wax Candle from Earl Of East](https://media.slman.com/eG5iD4JPwBPoDmeQmGB_cI9tFX8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fgreenhouse-soy-wax-candle-r.jpg) [#### Greenhouse Soy Wax Candle](https://www.earlofeast.com/products/earl-of-east-soy-wax-mid-size-candle-greenhouse-170ml?utm_medium=none&utm_source=OPUMO) ##### Earl Of East £20 ![Rusty Red City Cruiser Bicycle from Copenhagen Bike Company](https://media.slman.com/R-jim3P9mFFsynEUJC40K0ZNJgo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Frusty-red-city-cruiser-bicycle-r.jpg) [#### Rusty Red City Cruiser Bicycle](https://www.opumo.com/copenhagen-bike-company-rusty-red-city-cruiser-bicycle.html) ##### Copenhagen Bike Company £1,170 ![Black Beoplay P6 Portable Speakers from Bang & Olufsen](https://media.slman.com/r3b83zppc4YFEjtj4Tp58VVmxC8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fblack-beoplay-p6-portable-speakers-r.jpg) [#### Black Beoplay P6 Portable Speakers](https://www.opumo.com/bang-olufsen-black-beoplay-b6-portable-speakers.html) ##### Bang & Olufsen £340 ![Sportsman Book from Phaidon](https://media.slman.com/k73JEYXW4ck7H_BZR38Ylh5jfD8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Fsportsman-book-r.jpg) [#### Sportsman Book](https://uk.phaidon.com/store/food-cook/the-sportsman-9780714874951/) ##### Phaidon £29.95 ![Refresh Kit from Oliver Cabell](https://media.slman.com/gS9bxzxtEOCn5NQwnMaLbKqYtfY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F08%2Frefresh-kit-r.jpg) [#### Refresh Kit](https://olivercabell.com/products/boot-kit?utm_medium=none&utm_source=OPUMO) ##### Oliver Cabell £28 *Visit [Opumo.com](https://www.opumo.com/)* DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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