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   ![Modern Luxury For Less](https://media.slman.com/t_J5qmtMBLybOIUTFcYVG1sepvY=/800x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Faurelian-thumb.jpg)

  

 

 



 

 

 [Fashion](/index%2Ephp/style/fashion) 

 



 /  26 May 2020  

#  Modern Luxury For Less  


 Who wouldn’t like a wardrobe full of Loro Piana? If the Italian maestro’s price point is a little prohibitive, stick Aurélien on your radar. Pitching itself as ‘smart luxury’, the Dutch brand was once a driving shoe specialist, but is now a destination for polished, preppy pieces. Here’s everything you need to know…  
 

 



 

 



 

 

 

 

The style is Massimo Dutti meets Orlebar Brown – think terry-cloth polo shirts, extra-fine merino knit sweaters and suede loafers. Imagine a windswept Italian about to board a boat, and you get the idea.  
   
Quality is guaranteed thanks to Aurélien’s clever production process. Working with some of the world’s best suppliers and manufacturers, its pieces are created in the same Italian ateliers that service some of the world’s biggest designer names.  
   
By charging no additional mark-up, the brand makes its price point its USP. Despite the smart designs and quality fabrics, almost everything hovers between €100 and €200.  
   
Nevertheless, each piece undergoes a detailed, vigorous design process – the driving shoes alone undergo up to 100 individual manufacturing steps, each taken by Italian craftsmen. Aurélien also uses Cashwool, an inimitable Italian fabric that’s as soft as cashmere but crafted from a fine, soft wool – giving you a luxurious feel for less.  
   
Its accessories are as good as its ready-to-wear. Check out its smart selection of leather and braided belts – plus, those aforementioned driving shoes and loafers are the perfect finishing touch to any summer look.

 

 

 

## Clothing

 

 

 

 ![White Terry Towelling Resort Shirt](https://media.slman.com/Twv9zwh8hVC4Ud4SGk-XYyTHkDo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fwhite-terry-towelling-resort-shirt-r.jpg)

 

 

[#### White Terry Towelling Resort Shirt](https://aurelien-online.com/collections/clothing-men/products/white-terry-towelling-resort-shirt-1)

 

€95

 

 

 

 ![Extrafine Merino Crew Neck Sweater](https://media.slman.com/SBG014mXJi40Oi6GoSQJbfsBp3Q=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fextrafine-m-r.jpg)

 

 

[#### Extrafine Merino Crew Neck Sweater](https://aurelien-online.com/collections/clothing-men/products/cashwool-crewneck-sweater-light-blue)

 

€115

 

 

 

 ![Extrafine Merino Polo](https://media.slman.com/9laQCMn_c0MzPRNm7Fn1e8XiWss=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fextrafine-merino-polo-navy-r.jpg)

 

 

[#### Extrafine Merino Polo](https://aurelien-online.com/collections/new-arrivals-men/products/cashwool-polo-navy)

 

€135

 

 

 

 ![Shell Terry Towelling Polo Shirt](https://media.slman.com/zEo-WlwqsywdRmTx_vCBhmUMCik=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fshell-terry-towelling-polo-shirt-r.jpg)

 

 

[#### Shell Terry Towelling Polo Shirt](https://aurelien-online.com/collections/clothing-men/products/shell-beige-terry-towelling-polo-shirt)

 

€75

 

 

 

 ![Extrafine Merino Crew Neck Sweater](https://media.slman.com/p4GPGt9wCiFasRJtXYOQGBFa-Fg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fextrafine-merino-crew-neck-sweater-light-grey-r.jpg)

 

 

[#### Extrafine Merino Crew Neck Sweater](https://aurelien-online.com/collections/clothing-men/products/cashwool-crewneck-sweater-light-grey)

 

€115

 

 

 

 ![Steel Blue Terry Towelling Polo Shirt](https://media.slman.com/7ujWw6Kd0l47YFM65roO0U2HSjs=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fsteel-blue-terry-towelling-polo-shirt-r.jpg)

 

 

[#### Steel Blue Terry Towelling Polo Shirt](https://aurelien-online.com/collections/clothing-men/products/steel-blue-terry-towelling-polo-shirt)

 

€75

 

 

 

 ![White Terry Towelling Polo Shirt](https://media.slman.com/8NRzM6kWp8KEezr33FqGe5cQD24=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fwhite-terry-towelling-polo-shirt-r.jpg)

 

 

[#### White Terry Towelling Polo Shirt](https://aurelien-online.com/collections/clothing-men/products/white-terry-towelling-polo-shirt)

 

€75

 

 

 

 ![Navy Classic Swimshorts](https://media.slman.com/n9sP7zaGxiVDIicfAM1a3o7HiI8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-classic-swimshort-r.jpg)

 

 

[#### Navy Classic Swimshorts](https://aurelien-online.com/collections/clothing-men/products/navy-classic-swimshort)

 

€105

 

 

 

 ![Extrafine Merino Crew Neck Sweater](https://media.slman.com/DilnPvCQTqJ3py0XnFejvFKBBp8=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fextrafine-merino-crew-neck-sweater-petrol-r.jpg)

 

 

[#### Extrafine Merino Crew Neck Sweater](https://aurelien-online.com/collections/knitwear-men/products/cashwool-crewneck-sweater-petrol)

 

€115

 

 

 

 ![Navy Terry Towelling T-Shirt](https://media.slman.com/Zge3HmJ24h0o0IhenA_Q_W0zPbw=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-terry-towelling-t-shirt-r.jpg)

 

 

[#### Navy Terry Towelling T-Shirt](https://aurelien-online.com/collections/clothing-men/products/towelling-terry-t-shirt-navy)

 

€65

 

 

 

 ![Extrafine Merino Polo](https://media.slman.com/XWKsFDCGLrr89FgQ122gTFqLcMs=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fextrafine-merino-polo-ivory-r.jpg)

 

 

[#### Extrafine Merino Polo](https://aurelien-online.com/collections/clothing-men/products/cashwool-polo-ivory)

 

€135

 

 

 

 ![Navy Riviera Polo](https://media.slman.com/HgcndyUrZhZsl-VBfYiKBgnvEGk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-riviera-polo-r.jpg)

 

 

[#### Navy Riviera Polo](https://aurelien-online.com/collections/clothing-men/products/navy-riviera-polo)

 

€65

 

 

 

 



 

 

 

## Belts

 

 

 

 ![Light Blue Woven Suede Belt](https://media.slman.com/wscKaT5RUNoci029tYq41Ox_dWo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Flight-blue-woven-suede-belt-r.jpg)

 

 

[#### Light Blue Woven Suede Belt](https://aurelien-online.com/collections/belts-men/products/light-blue-woven-suede-belt)

 

€125

 

 

 

 ![Navy Waxed Cotton Belt](https://media.slman.com/dKortCOskXglgHiRgCnWkNCFQjM=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-waxed-cotton-belt-r.jpg)

 

 

[#### Navy Waxed Cotton Belt](https://aurelien-online.com/collections/belts-men/products/navy-waxed-cotton-belt)

 

€125

 

 

 

 ![Biege Woven Suede Belt](https://media.slman.com/g2bwb5c7cxAzeGcEwiErXk_M1-0=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fbeige-wove-r.jpg)

 

 

[#### Biege Woven Suede Belt](https://aurelien-online.com/collections/belts-men/products/beige-woven-suede-belt)

 

€125

 

 

 

 ![Sienna Woven Suede Belt](https://media.slman.com/ptHJtaIS2lWt-k4ObJptk0ArfCc=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fsienna-woven-suede-belt-r.jpg)

 

 

[#### Sienna Woven Suede Belt](https://aurelien-online.com/collections/belts-men/products/sienna-red-woven-suede-belt)

 

€125

 

 

 

 ![Woven Cotton-Suede Belt](https://media.slman.com/t0b5VMic41brBikpExyIpL4LV64=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fwoven-cotton-suede-belt-r.jpg)

 

 

[#### Woven Cotton-Suede Belt](https://aurelien-online.com/collections/belts-men/products/navy-white-woven-cotton-suede-belt)

 

€135

 

 

 

 ![Brown Grain Belt](https://media.slman.com/0fSUjZK0v7JdlAvWPKZmTFLlfjo=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fbrown-grain-belt-r.jpg)

 

 

[#### Brown Grain Belt](https://aurelien-online.com/collections/belts-men/products/brown-grain-belt)

 

€105

 

 

 

 ![Burgundy Suede Leather Belt](https://media.slman.com/N4IE1rRYEXqRq5QL9bGnOturZDY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fburgundy-suede-leather-belt-r.jpg)

 

 

[#### Burgundy Suede Leather Belt](https://aurelien-online.com/collections/belts-men/products/burgundy-suede-leather-belt)

 

€95

 

 

 

 ![Caramel Suede Leather Belt](https://media.slman.com/5tyjLW7S2lPyv-T24Ot7Urc5X-E=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fcaramel-suede-leather-belt-r.jpg)

 

 

[#### Caramel Suede Leather Belt](https://aurelien-online.com/collections/belts-men/products/caramel-suede-leather-belt)

 

€95

 

 

 

 



 

 

 

 

## Shoes

 

 

 

 ![Chocolate Suede Driving Shoes](https://media.slman.com/vnWA0pBDdVBJFYtmcZ2B7UsJAeg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fchocolate-suede-driving-shoes-r.jpg)

 

 

[#### Chocolate Suede Driving Shoes](https://aurelien-online.com/collections/driving-shoes/products/brown-suede-driving-shoes-2)

 

€165

 

 

 

 ![Light Blue Suede Driving Shoes](https://media.slman.com/3958IEMOuEWcI523OfRJ6pdzVhE=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Flight-blue-suede-driving-shoes-r.jpg)

 

 

[#### Light Blue Suede Driving Shoes](https://aurelien-online.com/collections/driving-shoes/products/jeans-suede-driving-shoes)

 

€165

 

 

 

 ![Navy Nubuck Driving Shoes](https://media.slman.com/ZUctBBysdhsruKOi-TyobW2iI_c=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-nubuck-driving-shoes-r.jpg)

 

 

[#### Navy Nubuck Driving Shoes](https://aurelien-online.com/collections/driving-shoes/products/navy-nubuck-driving-shoes-2)

 

€175

 

 

 

 ![Beige Driving Shoes](https://media.slman.com/_nF_2RcKnVMhs04k8oaiRSh_neA=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fbeige-driving-shoes-r.jpg)

 

 

[#### Beige Driving Shoes](https://aurelien-online.com/collections/driving-shoes/products/beige-suede-driving-shoes-2)

 

€165

 

 

 

 ![Beige Beachside Loafers](https://media.slman.com/fh8fs31zxFZkAjrU4wojAhPnaRw=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fbeige-beachside-loafer-r.jpg)

 

 

[#### Beige Beachside Loafers](https://aurelien-online.com/collections/espadrilles/products/beige-beachside-loafer-espadrille)

 

€185

 

 

 

 ![Navy Beachside Loafers](https://media.slman.com/-_-ZpaEvOoGtiWucBQDz13bGiQU=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-beachside-loafer-r.jpg)

 

 

[#### Navy Beachside Loafers](https://aurelien-online.com/collections/espadrilles/products/navy-beachside-loafer-espadrille)

 

€185

 

 

 

 ![Beige Suede Seaside Loafers](https://media.slman.com/y10Ztt1W9-cwufJwN_B3YV8bMdg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fbeige-suede-seaside-loafer-r.jpg)

 

 

[#### Beige Suede Seaside Loafers](https://aurelien-online.com/collections/loafers/products/beige-suede-seaside-loafer)

 

€175

 

 

 

 ![Burgundy Suede Driving Shoes](https://media.slman.com/fWVZxgqIxg2eQaGH-c16wdK1UUg=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fburgundy-suede-driving-shoes-r.jpg)

 

 

[#### Burgundy Suede Driving Shoes](https://aurelien-online.com/collections/driving-shoes/products/burgundy-suede-driving-shoes)

 

€165

 

 

 

 



 

 

 

## Sneakers

 

 

 

 ![Off-White Cap-Toe Sneakers](https://media.slman.com/RrqBuEhsEhpENTrvA7225elSx68=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fwhite-cap-toe-sneaker-r.jpg)

 

 

[#### Off-White Cap-Toe Sneakers](https://aurelien-online.com/collections/sneakers-men/products/off-white-cap-toe-sneaker)

 

€175

 

 

 

 ![Navy Cap-Toe Sneakers](https://media.slman.com/6uFTSWrOp6ah1EJTF70XU-RJOgc=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fnavy-cap-toe-sneaker-r.jpg)

 

 

[#### Navy Cap-Toe Sneakers](https://aurelien-online.com/collections/sneakers-men/products/navy-cap-toe-sneaker)

 

€175

 

 

 

 ![Beige Cambridge Sneakers](https://media.slman.com/U8PVLCUvNpbUXTJbGMi81XIrmsY=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fbeige-cambridge-sneaker-rjpg.jpg)

 

 

[#### Beige Cambridge Sneakers](https://aurelien-online.com/collections/sneakers-men/products/beige-cambridge-sneaker)

 

€165

 

 

 

 ![White Cambridge Sneakers](https://media.slman.com/ov1MfjCxPWQW1RIWTZCxQZQV7Nk=/600x0/smart/https%3A%2F%2Fslman.com%2Fsites%2Fslman%2Ffiles%2Farticles%2F2020%2F05%2Fwhite-cambridge-sneaker-r.jpg)

 

 

[#### White Cambridge Sneakers](https://aurelien-online.com/collections/sneakers-men/products/white-cambridge-sneaker)

 

€165

 

 

 

 



 

 

 

*Visit [A](https://aurelien-online.com/)[urelien-Online.com](http://aurelien-online.com/)*

 

 

 

 

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