Covering menswear, homeware and performance sportswear, Article is a place to lose an afternoon – whether you’re in Spitalfields or Brixton. Small European fashion brands like Bellerose will jostle for your attention with Scandi ceramics from Dassie Artisan and cycling gear from the Aussies at MAAP.
Brands to look for: Bleu De Paname, Velva Sheen, Vetra
150a Commercial Street, Spitalfields, E1 6NU; 61 Atlantic Road, Brixton, SW9 8PU
Come for vintage-inspired Hawaiian shirts, plaid work shirts and vintage machine-made denim; stay for the beautiful Grade II-listed building. You can even grab a coffee from the in-house barista while perusing rails of Japanese heritage brands and Americana-inspired outdoor classics.
Brands to look for: Muller & Bros, Sun Surf, Warehouse & Co
80 Great Portland Street, Fitzrovia, W1W 7NW
Out in Richmond, Curated Man matches trendy workwear like cotton canvas overshirts and raw denim to more traditional pieces like British milled knitwear and puffer jackets. Its accessories edit is particularly strong – look out for Qwstion work bags and retro trainers from Novesta.
Brands to look for: Filson, Norse Projects, Samsoe & Samsoe
10 Hill Street, Richmond, TW9 1TN
In the basement of a converted townhouse, this Notting Hill style haven offers an eclectic edit of menswear, including its own eponymous brand. Expect cult international labels, limited-edition collaborations and exclusive products.
Brands to look for: Engineered Garments, Howlin, Stepney Workers Club
188 Kensington Park Road, Notting Hill, W11 2ES
Since launching more than a decade ago, Goodhood has expanded to carry more than 200 brands across menswear and beyond. There’s an emphasis on streetwear here, but quality is paramount and you’ll find classic, well-made clothes sold by informed and friendly staff.
Brands to look for: Manatash, Saturdays NYC, Wood Wood
151 Curtain Road, Shoreditch, EC2A 3QE
Sisters Georgie Cook and Louise Powell have built a community of regulars who have embraced their pared-back philosophy of buying less but investing in quality. Stocking brands like Levi’s and Colourful Standard, they have you covered for basics.
Brands to look for: Allesa, Jackman, Portuguese Flannel
88 Stoke Newington Church Street, Stoke Newington, N16 0AP
Head to Greenwich for friendly, honest service in a stripped-back modern space where the brand list includes cool Scandi pieces from the likes of Norse Projects. At regular ‘Gents Lock Ins’, loyal customers can enjoy on-point advice from the team, discounts and giveaways over a beer and some vinyl tunes.
Brands to look for: Edwin, Maison Labiche, YMC
23 Nelson Road, Greenwich, SE10 9JB
Number Six has laidback, approachable stores in Spitalfields and Holborn. These are not places to catch onto the latest trends; stock centres around more classic garments that will last for a decade rather than a season.
Brands to look for: Far Afield, La Paz, NN07
6 Dray Walk, Old Truman Brewery, Spitalfields, E1 6QL; 47 Lamb’s Conduit Street, Holborn, WC1N 3NG
Don’t be fooled by the traditional exterior or out-of-the-way location. Stuarts London is a gem for contemporary and heritage menswear. It might be west London’s oldest independent menswear retailer, but you can expect a cool curation of modern brands like APC, Oliver Spencer and Folk. Its grooming offer is strong too, with unique fragrances from Intuit Tres Bien and skincare from Baxter of California.
Brands to look for: Barena Venezia, Monokel Eyewear, Universal Works
35-37 Uxbridge Road, Shepherd's Bush, W12 8LH
This Portobello store is all about subtle branding and attention to detail. Its stable of heritage and modern brands are the opposite of throwaway and will stand the test of time. You can count on excellent customer service too.
Brands to look for: Hartford, Les Basics, Moscot
276 Portobello Road, Notting Hill, W10 5TE
From sharp tailoring to cosy knitwear, Trunk Clothiers has a considered edit of high-quality, wearable clothes and accessories from the likes of De Bonne Facture and Common Projects. Look out too for emerging and established brands from Japan, Italy, Sweden and the States, alongside the store’s own label. For accessories, pop next door to Trunk LABS.
Brands to look for: Begg & Co, Boglioli, Sealup
8 Chiltern Street, Marylebone, W1U 7PU
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