The CEO Series: Carl Elsener IV, Victorinox
Carl Elsener IV isn’t just the fourth of his name. He’s also the fourth CEO of family run Victorinox since it was founded in 1884. That’s an average tenure of more than 35 years – so this Carl is only just getting started. He sat down with SLMan to discuss long-term thinking, innovation in a traditional business, and the importance of cash reserves.