Generic Sporting Club
The brainchild of Novel Mart, everyone’s favourite tongue-in-cheek slogan sweatshirt company, Generic Sporting Club pokes gentle fun at the fast-paced rise of vintage sportswear labels. However, with impossibly soft sweatshirts, tennis-ready caps and sporty tote bags, their off-duty pieces should be taken as seriously as any other.
Apologies in advance for any shipping fees incurred by this Stateside brand, but how could we not include Racquet in our line-up? From the team behind the independent, quirky tennis mag of the same name, collabs with Adidas, Champion and more have put this niche label on the map.
Golfers, you’ll love the functional polos, shorts and accessories on offer from this British label. There’s a diffusion line, The Beautiful Game, designed – obviously – for football enthusiasts, but it’s the polished, golf-course-ready separates that have caught our attention.
This isn’t our first mention of Rowing Blazers on SLMan, but whether you’re after a polished tennis look or rugby shirt to sport on the side-lines, this is the brand for you. Expect fun, colourful sweatshirts and long-sleeve polos, all with real industry foundations – partnerships with the NBA and US Rowing have more than validated their name.
Aime Leon Dore
It may not be an under-the-radar name, but Aimé Leon Dore is one of the coolest brands out there for cult sportswear picks. A recent sell-out collab with New Balance only confirmed their cult status - shop the brand for shorts, tees and the most stylish accessories.
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