Brand To Know: Asket

Basics are the foundation of every wardrobe, and few do them better than Asket. The Swedish brand’s mission is to encourage us to shop less and reduce our wardrobes to core pieces – and from hoodies to tees, they have all the essentials covered. Here’s what you should know about this clever label…

It Covers All The Basics

Asket really does eradicate any excuse you may have for shopping elsewhere. It focuses on the basics – boxy tees, slim-fit sweaters, comfortable hoodies and great denim – and does them all really well. There are even boxers, socks and accessories in the mix, meaning shopping-phobes are well and truly catered for in one place.

Everything Goes With Everything

Every item comes in a selection of colours from a neutral spectrum – grey, white, navy, charcoal and cream all feature. This means whatever you buy, it will work with everything else, making Asket the ultimate capsule wardrobe destination.

It’s All Sustainable

And that’s not just on a superficial level. The brand puts sustainability at its very core. From seasonless collections to full traceability (the label of every garment tells you exactly where it’s been, from conception to delivery), you’re in safe, eco-conscious hands.

The Sizing Is Different

Asket offers inclusive sizing, eschewing traditional fits and creating its own instead. All upper body garments are available in 15 sizes instead of the usual five. If you’re not sure, there’s a handy video guide on site to help you through.

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