Trend Report: Grandpacore
Fashion
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Trend Report: Grandpacore

At the start of the year, ‘grandpacore’ took over the AW24 runways. Now AW24 is actually here, it’s time for the man in the street to get involved. Here’s everything to know about this nostalgic trend – and how to do it right.

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@Fendi

What’s the story?

Originally, grandpacore was an anti-fashion statement made by a younger crowd who appreciated the comfort and practicality of cardigans, flat caps and oversized trousers. But fashion’s ongoing interests in vintage, sustainability and normcore all helped it build momentum inside the industry. For AW24, designers from Fendi to Prada have leant into the cosy charm of grandad style, showcasing chunky knits, wide-leg trousers and vintage-inspired outerwear. 

What’s happening now?

This season, grandpacore has evolved into a full-fledged fashion movement that’s all about mixing old-school textures – wool cardigans, corduroy slacks, tweed blazers – with chunky sneakers and baseball caps. The trend is built on an effortless style that blends comfort and utility with high-fashion credibility: sweaters are worn tucked into pleated trousers, which are neatly belted, and vintage frames complete the look. 

@TODS; @simon171

How To Get Involved

For a refined take on the trend, look for tailored pieces and luxe fabrics like cashmere and wool blends. Layering is key, but expect bolder choices in accessories, from knitted scarves to patterned loafers. As the trend continues, we’ll likely see more collaborations between heritage brands and streetwear designers, pushing grandpacore into new, elevated territory. The lines between vintage and contemporary style will blur even further, keeping grandpacore fresh yet timeless.

TODD SNYDER; ZEGNA

SHOP THE EDIT

Classic designs reimagined with modern details make this a trend for anyone who values both heritage and contemporary style.

All products on this page have been selected by our editorial team, however we may make commission on some products.

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