6 Affordable Watch Brands To Know

Daniel Wellington

The British heritage label is a name to know for both its signature sporty styles and more classic, understated designs. The brand’s Nato straps are a summery favourite, while understated black leather or silver mesh will add a timeless spin.
 
Best for: Sporty styles

Henry London

Inspired by a mid-century find at Portobello Market, Henry London pays tribute to classic luxury watches but adds a modern twist – think intricate faces with slick leather straps, dyed to match original vintage shades.
 
Best for: Classic, polished styles

Swatch

Forget Swatch’s colourful straps and loud faces of yore – the classic brand is back with some grown-up alternatives to its signature styles. Modern updates on its iconic rubber designs are as at home at the office as on the tennis court.
 
Best for: Hardwearing styles

Triwa

Triwa is another Scandi name to know, but this one is less about minimalism, more about making an impact. The label set out to dispel all the stuffiness around classic watches by injecting a bit of fun into its pieces – expect functional, stylish designs that will work hard.
 
Best for: Slightly more statement styles

Cluse

This Amsterdam-based brand does a little something for everyone. Leather straps and gold hardware are perfect for everyday, while luxe takes on the classic sports watch, with black stainless-steel finishes, make a bit more of a statement.
 
Best for: Unfussy masculine styles

Skagen

The Danish label creates directional designs that fashionable types will love – dark, moody gun-metal and black finishes will add a tougher look to any outfit. We like the brand’s slightly thinner, more streamlined shape too.
 
Best for: Slick Scandi styles