With kitchen-sink fan interviews presented alongside the money-guzzling challenges of igniting a stagnant club for a promotion push, Welcome To Wrexham captures the duality at the heart of small-time football. The pressure is on McElhenney, Reynolds and the players their money brings in, because now the wider Wrexham community expects nothing less than immediate success.
One of those players is Paul Mullin, the League Two top-scorer who’s willing to drop down a level – in return for a much higher wage than anyone else at the club. His new teammates speak openly to camera, their envy thinly veiled. Rival fans jibe that he’s only joined the club for the money. Mullin says he made the move because Wrexham is much closer to his hometown. Either way, his story reveals the mundane concerns of footballers at this level and highlights an issue the new club owners might not have anticipated.
Here it’s worth noting that Reynolds and McElhenney were closely involved in the production of Welcome To Wrexham, so it doesn’t quite match the no-holds-barred approach of Sunderland ’Til I Die. In fact, a documentary was always part of McElhenney’s plan to build the club’s reputation. But some things can’t be glossed over – and the outcome of Wrexham’s promotion chase makes for a gripping finale.
Welcome To Wrexham leaves you with a sense that a storied old club is on the up once more – and that Reynolds and McElhenney are in it for the long haul. Watch this documentary and you’ll want to go along for the ride.