Opening on Friday, the V&A’s autumn blockbuster exhibition Hallyu! The Korean Wave will showcase the colourful and dynamic popular culture of South Korea, exploring the country’s global impact on the creative industries of cinema, drama, music, fandom, beauty and fashion. From K-Pop costumes to K-drama props and posters, alongside photography, sculpture, fashion, video and pop culture ephemera, the exhibition will invite visitors to delve into the phenomenon known as ‘hallyu’ – meaning ‘Korean wave’. Hallyu rose to prominence in the late 1990s, rippling across Asia before reaching all corners of the world and challenging the currents of global pop culture today. The exhibition features everything from costumes in Squid Game, Parasite’s bathroom set, merch from the 1988 Seoul Olympic Games and – of course – Psy’s global hit, Gangnam Style.