5 Cool Grooming Brands To Have On Your Radar

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Whether you’re after everyday skincare essentials, or a couple luxury treats, there are plenty of up-and-coming grooming brands worth trying. From natural products to innovative formulas, here are five that get our vote.
Photography @HOMEWORK.STORE; @CORPUSNATURALS

All products on this page have been selected by our editorial team, however we may make commission on some products.

Corpus

Corpus prides itself on never sacrificing quality to create seriously good, kind-to-the-skin products. Made in California and developed using renewable solar energy – clean, green production is at the core of everything this brand does. Its range of natural deodorants, body washes and cleansing bars come in different scents – all of which are vegan, paraben and aluminium free.

Homework

Formulating purpose-driven skincare and fragrances, Homework is inspired by traditional Chinese medicine and the healing powers of nature. One of the highlights is its bath soaks, which have been created to aid relaxation and relieve tension. These luxurious salts are formulated with a blend of natural ingredients, including Himalayan and Epsom salts, along with essential oils and rose petals – a true treat for the senses.

Mid/Night

Mid/Night offers products for every step of your routine – from haircare to skin care and body care, too. Free from nasties, their vegan, plant-based and cruelty-free brand is committed to keeping production small and local in Spain. It also eschews any silicones, parabens and CMOs, with co-founder Nina Urgell summing it up: “I just wanted a simple brand made up of natural effective products.”

RetaW

Co-founded in 2008 by Daisuke Murakami and Hiroshi Fujiwara (often dubbed the godfather of Harajuku), retaW – ‘water’ backwards – formulates expertly branded aftershaves, body washes, creams and lifestyle products. Made in Japan using authentic Japanese ingredients, the brand names its products after musicians that correlate to the ingredients and the scent. The tag line – ‘for the body and soul’ – tells you everything you need to know.

Patricks

Following a mediocre trip to the hairdressers ten years ago, brand founder Patrick knew he could do better – sparking the idea for his now eponymous label. By constantly pushing boundaries, its current range includes an edited capsule of haircare, body and skincare products, all designed with the help of some of the world’s top labs and researchers.

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The SLMAN Edit: Your Guide To A More Stylish Life.