The Best Grooming Products Of 2020

The Best Grooming Products Of 2020


From natural deodorants and scalp treatments to clever shaving tools and beard oils, there’s been a lot of new launches in men’s grooming this year. To sort the hits from the misses, SLMan asked some of the industry’s finest to share their top products of 2020…

Nick Carvell, Journalist & Presenter

Om-Se Natural Active Skincare, £89

“Made in Sweden, this three-step skincare system is a revelation. Not only does the combination of the ‘before’ oil and nourishing ‘after’ oil, punctuated by a hydrating mist in between, give me the most clean and moisturised skin of my life, but the gentle process is a real mind-relaxer in the evening.”


Chantecaille CBD 300 Face & Body Cream, £120

“CBD has become a trendy skincare ingredient recently, hyped for its anti-inflammatory properties. Chantecaille’s CBD 300 cream is one product that uses it right. Packed with generous doses of cannabidiol, eggplant stem-cell extract and cannabis sativa stem-cell extract, this smooth, non-oily formulation calms visible redness, fights impurities and boosts skin’s moisture.”

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AKT Natural Deodorants, £18

“I made the switch from mainstream deodorants to natural ones and discovered AKT, which launched last December. Eschewing the questionable chemicals commonly found in big-brand antiperspirants, AKT is a paste which uses a mix of plant-based ingredients, oils and shea butter to soothe your skin and absorb moisture. Out of the three scents on offer, my personal favourite is the zingy, citrusy 01 Orange Grove.”

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Sam McKnight, Celebrity Hairstylist

111SKIN Celestial Black Diamond Eye Mask, £12

“111SKIN makes great undereye masks and this one is particularly good for revitalising eyes in the morning. It contains AMF to increase hydration, retinol to retexture skin, vitamins to improve discolouration, and a peptide to reduce fine lines. For me, it’s a saviour for early wakeup calls.”


Hair By Sam McKnight Modern Hairspray, £22

“I created this hairspray for multitasking and styling on the go. It’s such a versatile spray and is great for adding texture, smoothing down hair and creating a sharp shape. It has a firm-hold finish but a brushable formula allows for mistakes.”


Boy De Chanel Concealer, £34

“Chanel’s concealers are some of the best out there and it has just released new shades of its iconic Boy De Chanel. It’s the perfect pick-me-up for your eyes – all you need to do is dab it on lightly with a finger.”


Lee Kynaston, Grooming Expert

Green People One Balm, £20

“With multi-functionalism and sustainability the key trends in men’s skincare at the moment, Green People’s new balm couldn’t be better timed. An all-purpose skin saviour, it can be used as a moisturising face, foot and hand balm, as a post-shave healer and as a salve for dry skin patches on elbows and knees. Best of all, it’s 99% organic and the pot is 100% biodegradable.”

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Kent Large Synthetic Shaving Brush, £35

“Old fashioned they may be, but a decent shaving brush is a tool that deserves a place in any man’s grooming armoury. Not only are they great for lifting stubble in readiness for shaving, they gently exfoliate skin and save you money by making your shave cream go much further than if you were just whipping up a lather with your fingertips. This one swaps badger hair for synthetic fibres so it’s as good for wildlife as it is for your shaving regime.”

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Salt Grooming Hybrid Hair, £17.99

“As the name suggests this hybrid styling product – part clay, part wax, part salt – is perfect for providing hold and texture, especially if hair isn’t as thick as it used to be. Bentonite clay from Iceland helps add thickness, organic British beeswax smooths down fly-aways, while Atlantic sea salt absorbs excess oil and creates texture.”

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Joe Mills, Celebrity Hairdresser & Stylist

Lab Series Expert Skincare Future Rescue Repair Serum, £40.95

This Lab Series serum is a must-have skincare product. It instantly hydrates skin and leaves it looking amazing. Apply three to four pumps on clean, dry skin and gently massage it into your face and neck.”

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Kevin Murphy Hair Resort Spray, £23

“Kevin Murphy’s spray is the best sea salt product out there. Spray four to five spritzes on clean, damp hair and style as normal. It adds texture and volume to your hair for an effortless beachy, tousled look.”

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Mills x Primark Styling Cream, £2.50

“I developed this product as part of my haircare range with Primark. You can use it on wet or dry hair, and it works really well as a finishing product for a lighter hold with a slightly glossy finish. Take a 2p-sized dollop, rub it through your hands, spread evenly through your hair, then style as desired.”

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Robin James, Grooming Blogger & YouTuber

Murad Vita-C Eye Dark Circle Corrector, £56

“I’ve been using this Murad undereye treatment for over a month and have been really pleased with the results. The skin under my eyes has been brightened and lightened, and I’ve been left with a really healthy glow. It’s very much a product that delivers.”


Sunday Riley Luna Sleeping Night Oil, £45

“I adore Sunday Riley Luna. I put a couple of drops onto the forehead, cheeks and neck, lightly pressing as I go. I’ve used this as my only night-time treatment and it’s been an absolute dream. Fine lines, especially crow’s feet, are less visible and my skin is noticeably brighter. It’s a great option for those who are new to retinol products.”


The INKEY List Salicylic Acid Exfoliating Scalp Treatment, £11.99

“I’ve been using this hair treatment once a week to refresh my scalp and get rid of product residue. It’s ideal for anyone who suffers from a dry scalp, as it helps to balance the scalp's oil production and moisture levels. It will remove the build-up of dead cells and reduce any redness ­– my scalp feels fresh and well conditioned.”


Jim Shaw, Award-Winning Hairdresser

Saunders & Long The Long Weekender, £26

“This is a really great multipurpose product that works as a shampoo, conditioner, body wash, shaving cream and dry groomer. It’s great for men who want one product for everything – it really helps to cleanse and nourish your hair, scalp and body. When used as a grooming cream, it tames fly-aways and controls your hair and beard.”

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American Crew Moustache Wax, £14

“A lot of people don’t consider styling their moustache, but it should be given the same care as the beard. This wax is one of my favourites for taming, controlling and nourishing the moustache, styling it to the desired style, and giving it a more polished and groomed look.”

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Tom Ford For Men Oud Wood Conditioning Beard Oil, £46

“I really love Tom Ford’s grooming products and this beard oil is up there with the best. The luxurious oil conditions, softens and nourishes your beard, and it contains some great ingredients like almond, jojoba and grapeseed oil, which smell beautiful. The oud scent is one of my favourites from Tom Ford.”

Available At

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Igee Okafor, Editor In Chief, BOND OFFICIAL

Ian Stauffer

Symbiome Skin: Respond 004, $85

“This year, I’ve been making a big effort to find skincare products that are ethically sourced, sustainably made and suitable for my skin's needs. I have really dry skin and, throughout the years, it has been difficult to find the best products to combat it. With Symbiome's Respond 004, not only does my skin feel moisturised, it never feels irritated.”

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Laura Mercier Tinted Moisturiser Natural Skin Perfector SPF 30, £29.75

“I tested Laura Mercier's tinted moisturiser on a shoot and was very impressed by how light and well blended it was. If you want a tinted moisturiser with added SPF, this is great and, like all Laura Mercier products, it comes in several shades. I also rate the concealer for blemishes and dark eye circles.”

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Amouage Portrayal Man, £95

“When it comes to fragrance, I tend to gravitate towards strong scents that spark nostalgia. This scent reminds me of a fragrance my father could have worn when I was younger. The woody, leather notes feel really elegant – for me, it’s a wonderful everyday option.”

Available At

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Ed Lemont, Blogger & Influencer

Vichy Minéral 89 Hyaluronic Acid Booster, £30 

“I use this product when my skin is looking dull or in need of some moisture. Enriched with thermal mineralising water and hyaluronic acid, it gives my skin a fresh and hydrated complexion, making me look like I’ve been getting eight hours sleep every night – definitely not the case. It’s also suitable for sensitive skin which is always a plus.”

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Beauty Pie Super Healthy Skin Sheer Tinted Oil-Free SPF20, £28

“Like many, I’ve become a big fan of Beauty Pie this year, but this sheer oil-free moisturiser really stood out. It’s light enough to build up to even out skin tone for a natural look, but it can also be used as a simple daily moisturiser. The added SPF is a bonus.”

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Sons DHT Blocking Shampoo, From £10

“I bleached my hair during lockdown so was in need of a good shampoo to prevent hair loss and get my follicles back into a healthy place. Sons’ shampoo foams really well, contains DHT blockers (which work to fight against the hair loss hormone) and it’s packed with hydrating oils, like argan and amla, so your scalp doesn’t dry out.”

Available At

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