Why are so many scents unisex now?
“Fragrance is not gender specific. We might group certain types of fragrances (e.g. florals) with a particular gender, but the things that most often make us associate a specific gender with a fragrance are the packaging, colour, brand or image. Gourmand (or sweet) and fruity fragrances are often very popular with men and women, but whether many guys would buy them depends on whether you present them in a pink bottle with a bow on or in a black bottle with a bow tie. We should all be buying our fragrance based on our taste and what we like to smell. What’s interesting is that the term ‘unisex’ does not work when it comes to selling a fragrance – many men find the term off-putting, while many women do not care and like to declare themselves wearers of ‘male fragrance’. Some types of fragrance are sometimes more popular with one gender or another, but never exclusively so.” – Alex
So men shouldn’t be worried about wearing something too feminine?
“No. If you like it, wear it. At Acqua di Parma we don’t define scents as male, female or unisex. We believe each customer should find their favourite scent based on the actual fragrance and ingredients they like best.” – Alex
What’s the appeal of an old-school masculine scent?
“A typical type of old-school masculine fragrance is the fougère – a blend of citrus, herbaceous and woody notes, quite often including lavender. It’s been popular with men for decades, though it’s hard to say why this is so, other than that it is a proven successful combination of some of the most popular ingredients in perfumery. Maybe it’s the type of scent we associate with our fathers and grandfathers. For example, our original Acqua di Parma Colonia was created in 1916 but remains a favourite among men (and women) to this day. I think this speaks to the influence of heritage and the transmission of traditions between generations.” – Alex
Should you change your scent with the seasons?
“Many people tend to prefer a brighter, fresher scent in spring/summer as it’s easier to wear. Conversely, they enjoy something more intense in the winter months.” – Alex
“Temperature can change the way a fragrance smells, so it’s always great to revisit your fragrance wardrobe seasonally to make sure it’s still working for you. Don’t be afraid to experiment with two or three signature scents that will carry you through the seasonal changes and your different personality traits. Perfume is emotive so it’s natural that you aren’t going to always want the same from your fragrance each day either.” – Eva
If you invest in a more expensive scent, what do you get that you don’t get with something cheaper?
“It depends on the brand, but you should get any or all of the following: higher-quality materials; heritage; something handmade with craftsmanship; and an ethos.” – Alex
“At Creed, our fragrances are high in natural oils. The quality always remains 100%, but the accents of the scent will vary bewitchingly with every vintage. We call this ‘millésime’ – a term taken from the wine industry to denote the upmost quality but slight natural variations in batches.” – Eva