The Grooming Brands To Know Now
Images: Le Rub; You're Looking Well; Jo Malone London
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The Grooming Brands To Know Now

Efficacy and ease. The twin towers of male grooming. From refillable roll-ons to hyper-targeted eye creams, these are the brands now standing tallest in this fast-moving space…
Images: Le Rub; You're Looking Well; Jo Malone London

All products on this page have been selected by our editorial team, however we may make commission on some products.

You're Looking Well

We like a brand that simplifies. You’re Looking Well offers four products: a day pill, a day cream, a night pill and a night cream. That’s it. The day cream aims to nourish your microbiome while the day pill utilises a three-strain probiotic and all-in-one multivitamin. The night pill uses magnesium and L-theanine for better sleep while the night cream has bio-retinoid to help the skin’s renewal process. All four slot easily into your daily routine.

Visit YLWClub.com

Le Rub

Life is good. This is one of the foundational ideas on which siblings Kim and Raf Maes launched Le Rub. For their part, they keep life that way by providing some of the best SPF skincare out there. By combining the Med’s finest natural ingredients in an array of mists, creams and oils, they make life easy too.

Visit LeRub.com

Narcyss

Don’t call Narcyss an ‘anti-aging’ brand. It recognises that we can help slow down the process, but that the process is also natural. Its products use a vegan blend of active adaptogens to ensure high efficacy and give a high-quality feel. Drawing on a background in fashion and beauty, founder Gustaf Törling’s has given the brand an alluring aesthetic with a low-key masculine identity.

Visit Narcyss.com

To My Ships

New for 2025, To My Ships has two signature scents it dispenses as recyclable and refillable roll-on deodorants, spray deodorants, body/hand washes and fragrances. Its name is taken from the name of a chapter within The Iliad, and its website features a compendium of obscure articles that have inspired the founders. This is a brand of clarity, curiosity and depth.

Visit ToMyShips.com

Jo Malone London

Founded in 1990, Jo Malone London is by no means a new brand, but it is one paying renewed attention to the men’s grooming space. Recently it’s launched a shaving cream, an aftershave moisturiser and a highly practical grooming travel kit. The ultra-rich shaving cream with hyaluronic acid and shea butter tinted with Black Cedarwood & Juniper scent is a standout product.

Visit JoMalone.co.uk

The Y Code

Launching with one product might seem risky, but not to The Y Code. Its Well Kept eye serum uses a high concentration of extracts from green coffee, algae, beetroot and wild ginger among others to combat tired eyes, inflammation and dark under eyes. It offers three variations (M-, M and M+) for varying levels of melanin. Less than a year old, it has an exciting future ahead. 

Visit TheYCode.com

All products on this page have been selected by our editorial team, however we may make commission on some products.

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