It takes a huge amount of energy to raise money and the past couple of years hasn’t made this any easier – believe me! At the beginning of 2020, we started talking to a couple of venture capital firms about series A funding. It wasn’t our preferred route because these firms can be quite aggressive and, once you’ve agreed terms, you end up working for them. In the end, we had a reputable firm write us a term sheet in February 2020, but they reneged on the deal when Covid hit. Needless to say, that re-energised us to look for an alternative route. We decided to fund ourselves for longer and look at the market again in the middle of 2020. We had to do the whole thing on Zoom – it was probably more than 250 calls in total, sometimes ten a day – and went out to a couple of smaller, family-run businesses to raise the money and get a couple of venture capital firms on board too, with very simple terms on the table.