How do you use hair paste?
Always work with hair that’s 80% dry. If you put hair paste on wet hair the finish is so difficult to predict. Apply it with your fingertips (after warming it up in your palms) and start from the back, not the front. You don’t want the hairline to look greasy, so start at the back and work your way forward so there’s only a little left on your fingers by the time you get there. If you’re still not sure, there are QR codes on all my products which will direct you to a really simple online tutorial.
The most important thing to know is there are different finishes for different occasions – and there’s a product in the line to suit all sorts of shine and hold needs. I’ve had so many men say to me they’re a ‘matte-hold only’ kind of guy. But that very matte, messed up look doesn’t suit a back-tie do, for example. Remember, you don’t wear the same outfit every day, so why would you wear your hair the same?
What’s the best way to look after curls?
Hair creams are great for anyone with softer texture or longer curls. Very often, you don’t want it to look like you’ve got product in your hair, but you still want to coat the cuticle, so it looks smooth, beachy and healthy. Think Jason Momoa hair – or Timothée Chalamet curls. Frizz is the biggest issue here, so try not to touch the curls too much when they’re wet. Put the product into soaking wet hair and scrunch or dab it in. Then, let it dry 100% without touching it. Don’t fight it. Once it’s dry, you can go in with dry hands to break up any crunchiness or where the curls might have clumped together. You can also lift it away at the root for a bit of extra volume.
Any final words of wisdom on healthy looking hair?
Ultimately, it’s all about the health of the cuticle on each hair follicle. Think of it like tiles on a roof. When the tiles start to lift, things start to not look so good. The same goes for hair – you want to keep that cuticle flat so the hair looks soft and shiny. All hair eventually splits in the end, so you want to keep on top of that with regular cuts and by using the right products that don’t contain a load of chemicals or alcohol. Finally, find a hair stylist you trust. If they understand what you want to do with your hair moving forward, that’s the best long-term solution.