

Tequila Is In This Summer: What To Know & Where To Drink It
Tequila Is Cool Again
Once the preserve of bad decisions, Tequila has shed its rowdy-night-out reputation and reinvented itself as this year's sophisticated go-to drink. In 2025, it's all about sipping, savouring and storytelling – with smoky, small-batch expressions replacing cheap shots, and a newfound appreciation for craft, provenance and culture.
“For a long time, tequila was a party pour,” says Alice Parmiter, co-founder of cocktail brand Pimentae. “Now it’s a lifestyle choice. People are drinking less but better and choosing spirits with craft, culture and clean ingredients.” That shift from chaos to considered is something the industry has welcomed with open arms – not least because it’s unlocked tequila’s full potential.
“Tequila has transformed into a symbol of craftsmanship and heritage,” adds Giannis Apostolopoulos, head of bars at Latin American hot spot Amazonico. It now reflects everything people are looking for in a spirit – authenticity, provenance, mindful consumption.
And it’s not just industry insiders who are seeing the change. “British consumers are hooked on tequila’s depth of flavour and artisanal appeal,” says Tom Bishop of El Rayo. “We launched with the aim of flipping shot culture on its head – making tequila the first drink of the night, not the last.”
That idea – of tequila as a sophisticated, versatile spirit – is being echoed in bars across London. “We've noticed a growing interest from guests for premium tequila cocktails and artisanal tequilas,” says Giovanni Spezziga, GM of The Coral Room.
Bartenders are more excited than ever, too. “100% agave tequilas offer a completely different experience,” says Michele Saladino, head mixologist at The Ritz’s Rivoli Bar. “Once people taste it properly, they rarely go back.” For Michele, it’s the subtle complexity – and the way tequila holds its own in cocktails – that’s inspired a new generation of mixologists and granted the drink a seat at the table alongside the world's best spirits. Consumers have cottoned on that tequila isn’t all burn, with the right bottle, it’s silky and smooth, with some bartenders likening it to a spiritual experience. “Drinking tequila has become like a religion," says Jonatan Bou Guardiola, head bartender at The K Bar.
And education is a big part of that shift. According to Tom King, head bartender at No.23, it’s clear the message is landing: “There is an increased awareness by consumers about what they’re drinking and how it’s been made.” With bartenders leading the charge and consumers keen to explore, the category is finally being given its moment. George Tsoukas, bar manager at LUUM, points to the quality brands, better education and bartenders showcasing tequila in more innovative ways as a reason for the renaissance of the spirit.

Where To Find A Good One
If tequila’s reputation has been reborn, it’s largely thanks to the London bar scene. Once a bit of a tequila desert, it’s quickly caught up with cities like LA and Mexico City. The capital is now a destination for agave lovers, with venues across the city offering tasting flights, curated lists and some seriously impressive cocktails.
Amazonico’s new agave-led drinks menu is another sign of the times. Its new cocktail 'Ica' draws on Andean inspiration. "Each drink tells a story," says Giannis Apostolopoulos.
For something more low-key but no less curated, head to Dalston’s Hacha. As London’s only dedicated agavería, it’s become something of a pilgrimage site for tequila lovers, known for its Mirror Margarita and rotating list of small-batch spirits. Tom Bishop, who also rates Bambi in Hackney and Forza Wine in Peckham for their epic tequila line-ups.
Looking for a glamorous night out? Try Ixchel on the King’s Road, where the tequila list is curated by Mexican mixologist Manuel Lema. “It's an unforgettable celebration of Mexico’s rich heritage with its incredible interior and exceptional menu. The curated cocktail menu leaves you desperate to try them all,” says Alice Parmiter.
Over at Side Hustle at The NoMad, the menu is a dream for tequila fans, while Amaro Bar in Kensington and Satan’s Whiskers in Bethnal Green strike the right balance between serious cocktails and laidback energy, says Michele Saladino. Downstairs at Sucre is similarly pushing the envelope. “We’re pouring rare bottles you don’t often see in London,” says Aoife Hogan of Downstairs at Sucre. “It’s about offering something distinctive, but still fun and inviting.”
Tips From Those In The Know
So, how do you pick the right bottle? Our experts agree: first, look for the words ‘100% Agave’. “That’s your best guarantee of quality,” says Giannis Apostolopoulos, “If it says ‘mixto’, leave it on the shelf.” And don’t stop at the front label. “Look for a NOM number on the back – it tells you exactly which distillery made it,” he adds.
Production methods really matter, says Tom Bishop. “Small-batch, copper stills, slow-roasted agave – those are the hallmarks of a great tequila.” Giannis recommends seeking out additive-free bottles too, which are becoming a new standard among discerning drinkers. “ They are becoming a benchmark of quality, no caramel, no glycerine, just pure agave character.”
Mark Selby, co-founder of Wahaca, makes a case for great-value options with punchy flavour. “A lowland tequila like José Cuervo Tradicional offers fantastic character at a good price, and Gran Centenario – our house pour – is a sophisticated choice that works beautifully in cocktails. To add a twist, a splash of mezcal brings instant complexity and smokiness.” As for garnishes, he swears by a chilli-sugar-salt rim (think three tablespoons sugar, a pinch of salt and chipotle powder) and has a clever hack for spice-lovers: “Freeze sliced chillies and use them as stirrers in a Picante Margarita – it adds flavour and bite with zero fuss.”
Once you’ve found your bottle, keep things simple at home. “You don’t need 12 ingredients to make a great marg,” says Alice. “Premium tequila, fresh lime, agave syrup – 2:1:1 – and a Tajín rim for a spicy kick.” For something lighter, Tom King swears by the Tequila Tonic: “40ml El Rayo, premium tonic and a wedge of grapefruit. It’s crisp, refreshing and totally crowd-pleasing.”
Giannis suggests mastering the classics before branching out. “Shake hard, double strain, use good ice. Then start playing – try roasting your citrus or adding a drop of saline for balance.”
Michele’s advice? “Treat tequila like a fine wine. Match the style to your mood – earthy and vegetal, or smooth and vanilla-rich. Always use fresh ingredients and never try to mask the spirit.”
George Tsoukas recommends stepping beyond blanco: “Reposado or añejo are great for sipping – especially in colder months. They have all these warm, toasted notes that make them perfect nightcaps.”
And finally, from Aoife: “Choose a bottle you’re excited to pour. Invest in decent glassware. And don’t rush it – this isn’t a spirit to knock back. It’s one to linger over.”
Some Recipes To Try…
Grapefruit Margarita
Fill the glass with ice, then pour over a can of Pimentae's Grapefruit Margarita, a smooth but vibrant blend of tequila, pink grapefruit and agave.
For a lighter, paloma-style twist, simply top up with a splash of chilled soda water.
To garnish with flair: start by elevating your salt rim, mix a handful of flakey sea salt with finely grated pink grapefruit zest for a vibrant, citrusy edge. Run a wedge of grapefruit around the rim of your glass and dip it into your zesty salt blend.
Ma Vida Picante
Start by running a lime wedge around the rim of a rocks glass, then dip the rim into a plate of salt to coat it evenly.
Fill a cocktail shaker with ice, then pour in the tequila, freshly squeezed lime juice, agave syrup and a dash of hot chilli sauce. Shake vigorously for around 15 seconds until well chilled.
Fill your prepared rocks glass with fresh ice, then strain the spicy picante mixture over the top.
To finish, garnish with a slice of cucumber and a slice of red chilli for a fiery, fresh twist.
Oaxacan Old Fashioned
Add the tequila, mezcal, agave syrup and bitters to a mixing glass with ice.
Stir gently until the liquid is well chilled and slightly diluted – around 20 seconds. Strain into a rocks glass over a large ice cube.
Express the oils from an orange peel using a flame over the drink, then drop the peel into the glass to serve.
Wahaca Picante Margarita
Start by preparing your glasses: mix fine sea salt with a few chilli flakes and rub the rim of each glass with lime, then dip to coat.
In a shaker, combine the tequila, lime juice, agave syrup, chilli and coriander.
Add ice and shake hard for 15 seconds until chilled.
Double strain into the prepared glasses and garnish with half a red chilli.
House 22
Add the tequila, grapefruit cordial, Aperol, ginger liqueur and a dash of chilli tincture to a shaker. Fill with ice, seal and shake hard for about 10 seconds to blend and chill the drink.
Prepare your glass by rimming half of it with Tajín for a hit of spice.
Strain the cocktail over a large ice cube and serve immediately.
The No. 23 Colada
Add all ingredients to a cocktail shaker with plenty of ice. Shake until you can feel the ice start to break down – about 15 seconds – ensuring a well-chilled and frothy finish.
Strain into a tumbler over fresh ice and serve.
Optional: garnish with a dehydrated pineapple slice or banana leaf for a tropical flourish.
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