Lunaz is all about upcycling and electrifying. We work with some of the most historic, best-known British marques to create electric Rolls-Royce, Bentley, Jaguar and Range Rover classics. But rather than the traditional model of replace and recycle, we re-engineer a vehicle.
I love the idea of combining modern technology with old-school charm. Cars have always been my thing and I’ve always wanted to be around them. The business was founded in 2018 with Jon Hilton, a former exec director of Renault Formula 1, and the Jaguar XK120 was the first car we did.
The first car we did the full works on was the Rolls-Royce Phantom 5 – which was famously driven by The Beatles. Our target market was hospitality because I think this is the perfect car for institutions, hotels, casinos and restaurants around the world to have as their six-seater limousine. After two years of engineering, we launched our Phantom EV – four days before the first lockdown, when every hotel in the world shut down. The original business plan – to always focus on hotels, restaurants and casinos because there was no EV option in the fleet car market – went out of the window.