For a while we were not too sure what anything would look like on the other side of Covid-19. So many of our friends have lost their jobs or businesses, but we’ve been weathering the storm together and doing what we can for our community and hoping we can continue to do what we love.
Right now might not be a good time to launch a business, but when is a good time? The answer to that depends on the business, of course. It might not be ideal to set sail in uncertain weather, but you do have to leave port sometime.
In the vodka category, there is still an opportunity to challenge the status quo. Trends come and go but, from everything I’m seeing and hearing, flavoured vodka, low-alcohol and low-calorie cocktails are the ways forward.