What are you looking forward to doing again soon?
It's great the England rugby team is back playing again, so I'm happy to be out there doing a little coaching again – and hopefully meeting up with my family when things ease off, as I haven't seen them for a long time.
Do you miss playing yourself?
I don't miss playing and neither does my body! I am still playing the way I did but just at a different, far bigger and more exciting game. This is the game of life and finding out all I can be, instead of just trying to be the best rugby player I can be.
What do you think makes the difference between just playing pro rugby and winning the World Cup?
With a never-ending willingness to fully commit, listen, explore, accept and respond, anything is possible. Passion, natural talent and an unconditional respect for teammates also underpin these characteristics.
What does it feel like to win the biggest prize of all?
It was a sense of ecstasy and incredible joy… for a very short period of time. It continued to wane and drop off until I felt a great deal of emptiness in its place. This helped me to realise that fulfilment and happiness do not exist in objects, status and achievements, nor does potential.
So when you reach the top very early, where do you go from there?
For me, the experience of achieving my main goal was actually one of my biggest challenges. It is always great to set yourself new goals and set off on new journeys, but it was key for me to realise that whatever I achieve makes no difference to my worth as a being. Exploring the potential that lies within is the ultimate journey that always takes us somewhere new and life changing.
How do you stay motivated today?
By setting a goal without destination. If you are inspired by the search for true potential, every moment becomes exciting and full of possibility. The now is where life is. Not the then. The World Cup win is a beautiful memory, but I can't live in a thought. However, I can fully experience this present moment.
Back to the present then… You’re now in the wellness drinks business. How did you make the jump?
I’ve always been fascinated – perhaps a little obsessed – with my potential and what I am capable of. Towards the end of my rugby career I started to realise that this potential lies in mental and physical health and wellbeing, and not where I was looking for it in fitness, achievements, respect and recognition. This led me to become more deeply interested in diet and, specifically, a living diet. From around 2011, I had been exploring all kinds of natural and harmonious products. Then around 2014 my journey into mental health and my wife's journey to becoming a nutritionist came together over the discovery of kombucha. We started making it at home and that’s when I noticed it wasn’t very easy to get it in the shops.