We felt we were in a strong position to launch menswear. Having successfully offered past-season womenswear over the last decade, it felt like a natural and organic evolution for THE OUTNET. With the menswear ‘past-season’ landscape still being a bit of a white space, we felt comfortable moving into this new category.
Our discount model allows customers to invest in timeless pieces for less. THE OUTNET has offered a curated selection of previous-season designer brands across womenswear for more than ten years, and we’re thrilled to be able to offer the same experience to our menswear customers. We already have strong relationships with luxury brands, which gives us a great platform to be able to offer considerable discounts.
We know menswear customers look for investment purchases. They’re less driven by browsing, and prefer to search directly for what they need. Categories such as jackets, tops and jeans are proving to be the most popular so far.
We launched with a curated edit of brands including established partners like Alexander McQueen, Sandro, rag & bone and Acne Studios, as well as introducing a number of new brands to the site, including Canali and Officine Générale. More will follow over the summer months.