5 Minutes With The Brains Behind THE OUTNET Menswear


We’ve been sharing the latest menswear buys from THE OUTNET ever since the site launched a few months ago. But let us introduce it to you properly – here, Head of Buying Georgina Coulter shares more on why and how the platform came to be, as well as the discounted designer pieces you need in your wardrobe…

Created in partnership with THE OUTNET

We felt we were in a strong position to launch menswear. Having successfully offered past-season womenswear over the last decade, it felt like a natural and organic evolution for THE OUTNET. With the menswear ‘past-season’ landscape still being a bit of a white space, we felt comfortable moving into this new category. 

Our discount model allows customers to invest in timeless pieces for less. THE OUTNET has offered a curated selection of previous-season designer brands across womenswear for more than ten years, and we’re thrilled to be able to offer the same experience to our menswear customers. We already have strong relationships with luxury brands, which gives us a great platform to be able to offer considerable discounts.  

We know menswear customers look for investment purchases. They’re less driven by browsing, and prefer to search directly for what they need. Categories such as jackets, tops and jeans are proving to be the most popular so far.

We launched with a curated edit of brands including established partners like Alexander McQueen, Sandro, rag & bone and Acne Studios, as well as introducing a number of new brands to the site, including Canali and Officine Générale. More will follow over the summer months. 

It’s been great to witness the return of suiting over the past few months as more people return to the office and diaries begin to fill up. Because we’re a global business, we’ve seen demand for tailoring across both our soft linen and cotton styles – both perfect for special sunny occasions – as well as our more classic pieces that work for winter events. They’re the perfect items to be mixed and matched into a classic workwear wardrobe. 

We recently secured Deadwood, a cool small brand from Stockholm, and Nanushka which focuses on modern, versatile wardrobe staples. In terms of current names we have on site, you need to know about 1017 ALYX 9SM. Designed by Matthew Williams, the brand focuses on high quality materials and craftsmanship. Working with brands who are committed to supporting positive change is a priority for us.

The key to refreshing your wardrobe for summer is to invest in staples that tick both the comfort and style boxes. A neutral, short sleeve shirt is a lighter, more fitting choice for the warmer weather and can look good buttoned up but also undone, with a fresh white tee underneath. Secondly, a classic chino style short is perfect for both daytime and evening. Finally, a pair of statement trainers is a must. 

A hero buy right now would definitely be a summer suit.  Go for a pastel or a light colour if you’re feeling bold – it’s a versatile piece that can be dressed up but also worn as separates on the weekends or dressed down with a t-shirt and trainers. 

Shop Georgina’s Picks

375 Striped Wool Felt Suit Jacket, £264 | Office Générale
Colts French Cotton Blend Terry Hoodie, £98 | Theory

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