The Diamond Brand To Know For Special Gifts For Her
Created in partnership with De Beers
The Tradition
Since 1888, De Beers has combined unparalleled expertise in discovering and selecting diamonds with a unique approach to design. Today it continues this long tradition by creating distinctive and extraordinary pieces from the diamond in its rawest form.
The Enchanted Lotus Collection
The motif of the Enchanted Lotus collection refreshes the De Beers heritage flower symbol. Drawing on the flower’s traditional symbolism of purity and eternity, the elegant silhouette of lotus petals is reimagined in a series of white, yellow and rose gold pieces embedded with brilliant and pear-shaped diamonds.
Who’s Worn It
The timeless brand is a favourite among celebrities like Kate Winslet and Adele. Now, Black Panther: Wakanda Forever actress Lupita Nyong’o is the star of the new ‘De Beers, Where It Begins’ campaign, wearing the latest Enchanted Lotus designs.
The Diamonds
De Beers is known for sourcing the rarest natural stones and revealing their exceptional beauty through beautifully crafted pieces. From all of the stones De Beers sees, less than 1% make it through the selection process – only truly exquisite diamonds with the utmost beauty and character are chosen.
The Source
De Beers is committed to ensuring each diamond creates a lasting positive impact for the people and the place where it is found. Nyong’o is currently supporting the brand’s Building Forever commitment, which aims to advance women and girls where its diamonds are discovered in Botswana, Namibia and South Africa.
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