The Diamond Brand To Know For Special Gifts For Her
The Diamond Brand To Know For Special Gifts For Her

The Diamond Brand To Know For Special Gifts For Her


If you’re eyeing up an investment piece for someone special this festive season, De Beers is the time-honoured name to know. Its Enchanted Lotus collection is full of beautiful, high-quality diamond pieces – for a gift that will stand the test of time, look no further…

Created in partnership with De Beers

The Tradition

Since 1888, De Beers has combined unparalleled expertise in discovering and selecting diamonds with a unique approach to design. Today it continues this long tradition by creating distinctive and extraordinary pieces from the diamond in its rawest form.

The Enchanted Lotus Collection

The motif of the Enchanted Lotus collection refreshes the De Beers heritage flower symbol. Drawing on the flower’s traditional symbolism of purity and eternity, the elegant silhouette of lotus petals is reimagined in a series of white, yellow and rose gold pieces embedded with brilliant and pear-shaped diamonds.

"Nothing is more special than a diamond at Christmas time and the collection at De Beers is particularly unique. These stunning pieces are something she will love, cherish for years and pass onto the next generation."
- Emma Bigger, Fashion Editor

Who’s Worn It

The timeless brand is a favourite among celebrities like Kate Winslet and Adele. Now, Black Panther: Wakanda Forever actress Lupita Nyong’o is the star of the new ‘De Beers, Where It Begins’ campaign, wearing the latest Enchanted Lotus designs.

The Diamonds

De Beers is known for sourcing the rarest natural stones and revealing their exceptional beauty through beautifully crafted pieces. From all of the stones De Beers sees, less than 1% make it through the selection process – only truly exquisite diamonds with the utmost beauty and character are chosen.

The Source

De Beers is committed to ensuring each diamond creates a lasting positive impact for the people and the place where it is found. Nyong’o is currently supporting the brand’s Building Forever commitment, which aims to advance women and girls where its diamonds are discovered in Botswana, Namibia and South Africa.


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