Brand To Know: Wear London

Style

13-04-2022

For traditional British craftsmanship and an emphasis on handmade heroes, Wear London is a brand to have on your radar. Creating limited edition, trend-considered classics you’ll reach for time and again, here’s what you need to know about the new label…

Photography @WEARLONDON

What Makes It Different?

Designing small-batch, handmade pieces, provenance is key to co-founders Matt and Alex, who prioritise local manufacturing that’s done in a sustainable manner. Fabrics are sourced from British and Italian mills, but handcrafted in East London. Pieces are sold in limited edition runs, rather than churning out collection after collection, too, so each piece feels that little bit more exclusive.

Who Is It For?

If you’re building a core wardrobe of minimal staples with a cool, elevated-edge, look no further. The brand’s passion for menswear has fuelled them to craft the perfect everyday garments for men who enjoy classic style, regardless of age. Customers include men who’ve later introduced their fathers to the brand, and vica versa, all of whom love the easy to wear pieces.

What's The Price Point?

At the lower end, you can find everyday tees at £25, with shirting and long-sleeves costing closer to £60. In terms of outwear, the signature jackets come in around the £125 mark, while macs are £140 – making it a reasonable and accessible price point for such quality pieces.

Any Hero Pieces?

Best known for its outerwear, it’s no surprise to hear one of the brand’s bestsellers is an Italian-made, soft-handle moleskin shacket. To achieve the ‘Wear London’ look, co-founder Alex suggests opting for some of their hero pieces. “Style our crisp white ‘Hoxton’ t-shirt under the ‘Wentworth’ shirt, and finish with a ‘Bar’ shacket in navy moleskin. If there’s a chance of rain, throw over our Bank mac.”