One of the original ‘sunnies from a hundred quid’ brands, Ace & Tate’s Amsterdam-based design team creates stylish, understated shades – think aviators and updated classics. The brand offers a smart home try-on option: pick up to four of your favourite frames and it’ll lend them to you for five days, free of charge, to road test.
Founded in Kings Cross in 2012, Cubitts creates smart, unfussy shades. It also offers a virtual try-before-you-buy service: upload your face to its site and see which of its classic styles works best. The name, by the way, is the surname of three 19th-century brothers who distinguished themselves as a lord mayor, master builder and architect.
Garrett Leight is the son of Oliver Peoples founder Larry, giving him perhaps the ultimate shades pedigree. Garrett started his own label a decade ago in achingly cool Venice Beach, where he’s still crafting stylish sunnies from acetate to give your wardrobe some of that relaxed Cali vibe.
The most affordable name in this bunch, Izipizi creates hardwearing, acetone sunnies and offers them at impossibly competitive prices. Based in France, this new-ish brand already has collabs with some of the coolest Parisian labels (Colette, Le Bon Marché) in its locker.
Some of the coolest new sunglasses brands of the past few years have emerged from Paris. Jimmy Fairly is one of them. With a workshop in France and boutiques across Europe, it offers a wide selection of styles, all with an understated Parisian aesthetic.
Way back in 1899, the founder of Moscot started selling ready-made spectacles from a pushcart on Manhattan’s Lower East Side. Today, the business is still in the family and you’ll find its eclectic range of sunglasses in slick boutiques across the world.
Born in West Hollywood in 1987, Oliver Peoples is the cult brand to know. Its cool, expertly crafted designs mix classic and contemporary – and are built to last. If you need any more persuading, Brad Pitt wore Oliver Peoples in both Fight Club and Ocean’s Eleven.
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