10 European Heritage Brands Worth The Money
From Italian tailors to French shoemakers, Europe has a long and magnificent sartorial pedigree. The brands we’re highlighting here have some of the Old Continent’s richest histories – and are still worth investing in today…
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Hermès
Founded almost two centuries ago in Paris, Hermès initially specialised in bespoke equine leather goods for the elite’s carriages. While the leather goods and its famous silk scarves define the brand’s reputation for craft and quality, its ready-to-wear collections are presented with the very same consideration each season. Most recently, its quirky social media campaigns, integrating the work of skilled illustrators, have confirmed its ongoing commitment to all things artisanal.
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Brioni
To own a Brioni suit is to reach a milestone. Why? Because it is considered the finest in Italian tailoring. Set up in 1945 in Rome, the brand eschewed classic British style to advance a new and more relaxed form of suiting. Today, Brioni’s tailoring embodies the pinnacle of luxury – book into its showroom on Bruton Street to see why.
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Charvet
Charvet is a Parisian institution. It has been crafting bespoke shirts and ties for those who demand understated perfection since 1838. The unchanged commitment to its hand-crafted atelier spirit is what keeps the brand relevant, as it offers 2,500 fabrics, hand-cut patterns and a bouquet of exquisite details to help craft your ideal shirt or tie.
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Zegna
Zegna is as famed for supplying fabrics to the most venerable fashion houses in the world as it is for its own garments. Its own runway shows display the house’s tonal mastery. With Mads Mikkelsen starring in its global campaigns, it is becoming synonymous in its own right with the modern gentleman.
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Carmina
Carmina itself only dates to 1997, but founder Jose Albaladejo Pujadas comes from a line of shoemakers dating back to 1866 and to a particular workshop on Mallorca. Just last year, the brand arrived in the UK, bringing its unparallelled artisanship to 3 Clifford Street. This is now the place to start if you’re looking for shoes of great tradition and craft.
Visit CarminaShoemaker.com
Tiger Of Sweden
Founded in 1903, Tiger of Sweden was one of the first to bring off the peg to its home country. The ‘Tiger’ suit launched in the 1930s and was so popular the brand was renamed for it. With over a century’s worth of experience, Tiger is a brand for new explorers of the Scandi-cool aesthetic.
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Loro Piana
Loro Piana is the embodiment of quiet luxury. Its name reverberates softly through every financial district in the world as the greatest purveyor of understated elegance. Its deepest roots are in the northern Italian wool trade of the 1800s. In the 20th century, it expanded into supplying wool and cashmere to high fashion brands and became known for its innovative use of rare fibres. Now, it is the premier stop for stylish, minimalist, natural-fibre clothing of all kinds.
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Paraboot
If you can describe a brand of 118 years as ‘having a moment’, then Paraboot is that brand. You too may have seen it’s moc-toe Michael derby in your Instagram feed. The brand’s alpine heritage, old-school welting techniques and authentic styles give it gravitas. For a daily leather shoe that’ll last a lifetime, your search begins – and probably ends – here.
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Tod's
If the phrase ‘driving loafer’ brings an image to mind, it’s probably of Tod’s 1979 Gommino driving shoe. Its relaxed Italian aesthetic, with those 133 hand-stitched rubber pebbles extending up the heel, has been copied over and over again. The brand’s monied Mediterranean style has expanded over the years to embrace chic leather goods and a ready-to-wear collection worthy of an Amalfi Coast lifestyle.
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Ferragamo
Self-taught cobbler Salvatore Ferragamo emigrated from rural Italy to California to make shoes for Hollywood stars. Upon his return to Florence in 1927, he opened a workshop from where his family launched ready-to-wear in 1965. Today, Ferragamo’s reputation is for bringing Italian flair to its leather ties, colour-blocked shirts and bold tailoring.
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All products on this page have been selected by our editorial team, however we may make commission on some products.
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