5 Conscious Menswear Brands To Know
5 Conscious Menswear Brands To Know

5 Conscious Menswear Brands To Know


‘Conscious fashion’ combines new ideas about sustainability with the classic ‘buy well, buy once’ notion that’s been embraced by generations of stylish men. No wonder it’s catching on. Ready to get involved? Here are five cool menswear labels leading the way…
Photography @HARAGO__ @BAEMA.T.BOA @BODE



Harago has a workshop in Jaipur – the stately ‘Pink City’ in India that’s known for its great fabrics and high-level tailoring. Bringing those rich traditions into the 21st century, Harago produces unisex collections from upcycled, vintage or locally woven textiles. Freshen up your summer look by pairing one of its statement shirts with your existing wardrobe basics – and remember the name. We’re expecting to be hearing it a lot in coming seasons.

Follow @harago__



Born on the Lower East Side in 2016, Bode has become a staple brand for in-the-know New Yorkers like Jeff Goldblum. Designer Emily Adams Bode Aujla draws on her vintage sensibility and eagle eye for upcycling to create luxury menswear that’s made ‘grandpa chic’ cool again. From the crochet shirts to the hand-painted pieces, look for unique patterns and unusual fabrics that give timeless workwear silhouettes a new twist. All the materials she uses have been repurposed – your new trousers might have been a bedsheet, a tea towel, a grain sack or even an oven mitt. 

Visit Bode.com


Whether you’re headed on holiday or chilling out in the city this summer, Story Mfg is a name to know. This Brighton brand is all about moving slowly. Husband-and-wife team Saeed and Katy Al-Rubeyi use embroidery, natural dyes and age-old craftmanship to elevate the relaxed shapes of their loose-fitting trousers and hero short-sleeve shirts. Everything is built to last from natural cottons and linens, and nothing goes unused – offcuts might be turned into clothing tags or even fertiliser.

Visit StoryMFG.com




Think of Baema T Boa as a more low-key Jacquemus. Founders Marion and Bastien draw on backgrounds in art and at Lacoste to create contemporary, summery casualwear using natural fabrics like cotton, linen and silk, as well as upcycled materials from sails and tents. At their Paris atelier, pieces are hand painted and embroidered to create one-of-a-kind garments that deserve their serious price tags.

Visit BaematTBoa.com



Want to make a splash this summer? Check out Karu Research. Young Indian designer Kartik Kumra started this Delhi label while he was still at uni – and it’s already caught the eyes of fashion-forward megastars from Kendrick Lamar to Lewis Hamilton. Thanks to some centuries-old tailoring techniques, Karu’s colourful, hand-woven pieces are designed to last long enough for you to pass them on to the next generation.

Visit KaruResearch.com

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