7 Great Pairs of Jeans
7 Great Pairs of Jeans
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7 Great Pairs of Jeans


You know how jeans work. You also know that some pairs work better than others. These here – they’re the best of the best. Whether you’re looking for day-one comfort or something to give your weekend wardrobe a new edge, your search is now over.
Photography: Agolde; @TheDecorumBkk; @Frame; H&M Atelier; @Shige_Mot0

All products on this page have been selected by our editorial team, however we may make commission on some products.

The Best For Creative Expression

Loose Twisted Jeans, £84.99 | H&M Atelier

Twisted seams and white contrast stitching make these a statement piece, without putting them totally out there. They come from the upmarket H&M Atelier range, so you can count on the quality of them too. 

Visit H&M.com


The Best Cream Jeans

Solal Jeans, £255 | APC

Do not fear a cream pair of jeans. They’re a highly adaptable smart-casual companion – just try some with a chore jacket, plain tee and some derbies. These ones are constructed from organic denim by French powerhouse APC. 

Visit APCStore.co.uk

The Best For Immediate Comfort

Relaxed Jeans, £290 | Frame

The light wash on these Frame jeans gives them a relaxed look and lived-in feel from day one. It’s matched by a comfortable silhouette – and to make you feel even better, the denim comes from recycled and regeneratively farmed cotton. 

Visit Frame-Store.com


The Best For Japanese Denim

Red-Eared Slider Straight Jeans, £146 | BLUE BLUE

BLUE BLUE is the casual offshoot of a denim brand that’s highly regarded for its traditional Japanese silhouettes. Here, soft Supima cotton has been rope-dyed and constructed on an old-fashioned power loom to create jeans of vintage authenticity and premium quality. You’ll need to order them from Japan, but that’s a price worth paying for jeans that are easy to steel, very robust and feel incredible. 

Available at HRM-Eshop.com


The Best 90s Pair

90s Jeans, £300 | Agolde

Agolde is better known as a women’s brand, but do not fear that reputation. It has achieved perfection in its men’s range too. These mid-wash jeans in a straight cut take inspiration from the silhouettes of the 90s, and will become a versatile mover-and-shaker in your wardrobe.  

Visit Agolde.com

The Best All-Time Classic

501 Original Jeans, £100 | Levi’s

You’ve heard of these. The classic pair from the original jeans brand, they should be gifted to everyone on the occasion of their 18th birthday. Straight fitting in your choice of four leg lengths and multiple washes and dyes, it’d be harder not to find the pair for you.

Visit Levi.com

The Best For Versatility

Loose Fit Jeans, £150 | Asket

Asket is a unique brand. In pursuit of the perfect capsule collection, it makes small tweaks along the way, rather than endlessly overhauling new collections. This can give you confidence that the product has been tried, tested and refined. These grey wash jeans are made from a midweight organic cotton that can carry you through changing seasons.

Visit Asket.com

All products on this page have been selected by our editorial team, however we may make commission on some products.

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