9 Brands That Are Built To Last
9 Brands That Are Built To Last
Fashion
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9 Brands That Are Built To Last

Brands that are committed to the longevity of their own products are brands worth investing in. Here, we’ve gathered the names of a select few that not only create durable and stylish items, but also put their money where their mouth is – offering significant guarantees and excellent repair services.
Images: @Barbour; @IronHeartDenim; @BlackHorseLane; @GoralFootwear; @Tusting

All products on this page have been selected by our editorial team, however we may make commission on some products.
@PrivateWhiteVC

OUTERWEAR

Private White VC

Manchester-based Private White VC can trace its lineage back to 1853. It’s a British brand to be proud of, built on generations of labour producing fine outerwear to defy the gloomy British weather. Its Heroes Collection – featuring a Harrington, pilot jacket, Ventile mac and peacoat – comes with a lifetime repair service. 

Visit PrivateWhiteVC.com
@Barbour

Barbour

It’d be remiss not to mention the most famous of all waxed jacket creators. Barbour is a stalwart of British style that hasn’t rested on its laurels, remaining relevant with some imaginative collaborations (Margaret Howell and Kaptain Sunshine most recently). Its waxed jackets come with a one-year repair guarantee, and you can get them rewaxed for £35 at most of its stores nationwide. 

Visit Barbour.com

DENIM

Blackhorse Lane Ateliers

London’s OG craft jeans maker has a single ambition: to make the best denim pieces in the world. Its free lifetime repair policy is a bold display of confidence in that mission. Magnanimously, it also offers a £20 repair service for denim pieces from other manufacturers. 

Visit BlackhorseLane.com
@blackhorselane
@ironheartdenim

Iron Heart

Japanese denim labels are revered for their commitment to vintage shuttleloom machines, premium selvedge finishes and natural dying treatments. Iron Heart was born out of an ex-Edwin designer’s love of motorcycles. It offers free lifetime repairs on anything that falls “within reasonable wear and tear”.  

Visit IronHeart.com

CASUALWEAR

Patagonia

Patagonia is a pioneer in sustainability. As well as making “Earth” its only shareholder – donating all future profits to fighting the climate crisis – it also vows to repair every garment for free. Some of its outdoorsy pieces happen to be very desirable too. 

Visit Patagonia.com
@Maharishi

Maharishi

Maharishi’s streetwear-infused natural patterns and east-west aesthetic fusion are a unique aesthetic treat, but that’s not the reason it’s here. Founded by Hardy Blechman in 1994, it has always put the longevity of its designs at the centre of its mission – today it offers a free lifetime repair service for its garments.

Visit Maharishi.org

ACCESSORIES

Tusting

British leathermaker Tusting produces refined satchels, briefcases, document folders, backpacks and holdalls. It’s a brand that prides itself on quality and craft: if there’s a manufacturing defect or fault at any point, the brand will repair it; it will also quote for general wear and tear repairs.

Visit Tusting.co.uk
@Tusting
@GoralFootwear

Goral

Goral dates back to 1936 and still makes in England. Its lifetime repair guarantee is that your shoes will always be able to be repaired and at as little cost as possible. This is a huge shift from your regular high-street brand.  

Visit Goral-Shoes.co.uk
@swaineofficial

Swaine

Beneath Swaine’s New Bond Street store is a subterranean world of leather makers fixing, repairing and crafting bags, umbrellas and hats. In this atmosphere of British fastidiousness, it offers some world-renowned aftercare.

Visit Swaine.London

All products on this page have been selected by our editorial team, however we may make commission on some products.

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at [email protected].