Fendi unveiled its new collection in Florence instead of at its usual Milan Fashion Week slot – a first for the luxury brand. Designed by Silvia Venturini Fendi, the collection made its way down the runway at the Fendi Factory – the brand’s recently introduced leather goods factory, which has just received LEED (Leadership in Energy and Environmental Design) Platinum certification. Guests were invited to explore the floor where the ateliers were crafting bags in real time, before attending the show which was set against a backdrop of the factory’s machines. Tailoring and separates featured heavily, but among the blazers and blousons, we also noticed an FF monogram coffee holder. To finish, it was the factory workers who took a final bow.