How To Style 3 Great British Brands
How To Style 3 Great British Brands

How To Style 3 Great British Brands

Fashion
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One is classic. One is contemporary. The other is cool. All three are British – and they all look good in a pub. We took Maiya to the local to see what these homegrown labels could do for you next time you’re nipping out for a swift one.
Photography VICTORIA ADAMSON

Wax London

It’s been around for less than a decade, but Wax’s distinctive character is already well established. Designing in London and sourcing materials from across the globe, it combines bold patterns, contemporary silhouettes and unusual fabrics to eye-catching effect. Standout pieces this season include fisherman jumpers, plaid shirts and pinstripe trousers.

Wilde Heavyweight Knit Jumper, £150 | Wax London; Malham Pinstripe Wool Trousers, £135 | Wax London; Sasso Twill Wool Coat, £295 | Wax London; Rectangular-Frame Gold-Tone Sunglasses, £395 | Gucci; Fabric Trainers, £35.99 | Zara  

Drake’s

Founded in 1977 by Michael Drake in east London, Drake’s initially gained recognition for its ties and handkerchiefs. Its high-quality offering has steadily expanded over the decades and its HQ is now on Savile Row. That’s the best place to check out its full range of preppy and military-inspired classics, which all gain a cool edge from the brand’s playful use of colour, pattern and texture.

Grey Cotton Crew Neck Hiking T-Shirt, £75 | Drake's; Lambswool Shawl Collar Cardigan, £475 | Drake's; Selvedge Denim Tonal Stitch Five-Pocket Jeans, £295 | Drake's; Morlaix Plombeé '77 Cotton Twill Baseball Cap, £75 | Drake's

Sunspel

This classic label has been a beacon of British innovation since 1860. Sea island cotton, luxury t-shirts, boxer shorts – Sunspel is the pioneer that brought them all to these shores. Today, it continues to deploy virtuoso craftsmanship and the finest natural materials to create timeless pieces. Look out for the cords and chunky knitwear in its latest collection.

Cable knit Jumper, £285 | Sunspel; Cord Chore Trouser, £245 | Sunspel; Killick, £150 | Cubitts; Boston Sandals, £130 | Birkenstock

Photographer: Victoria Adamson

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