Brand To Know: Alexander Craft Monte Carlo
Smart, elevated dressing is tricky now the fashion landscape feels very different. I often get asked: should we sacrifice style for comfort? Do we abandon tailored fits? Which fabrics should we be avoiding?
Enter the most elegant man in Monte Carlo. Alexander Kraft is CEO of Sotheby’s International Realty France and founder of the newly launched Alexander Kraft Monte Carlo collection. His capsule edit of key pieces can sharpen up even the most relaxed of wardrobes. His life is one continuous, glamorous whirlwind: flitting back and forth between his base in Monte Carlo and residences in Provence, Palm Beach, Paris and Berlin; collecting vintage watches, classic motorcars, antiques and art.
The Kraft Collection embraces this luxurious lifestyle but, happily, without the price tag. It embodies Alexander’s belief that dressing well is all about simplicity and layering – ‘Wear less, combine better’ is his mantra. That means employing a simple, neutral colour palette, with one elegant anchor piece paired to other more casual separates. His approach speaks to me, and his key staples such as long-sleeve polos, chunky lambswool sweaters, cashmere rollnecks and separate blazers and trousers are designed to create a 360º capsule wardrobe. Working closely with renowned cloth mills and the best family owned workshops in southern Italy, he is able to offer these garments at prices rarely, if ever, seen before for clothing of this quality. What’s not to like?