During the winter months I’m always looking at Aussie Instagram accounts for a virtual dose of vitamin D. Recently, the Australian sun and outdoor HIIT sessions haven’t been the major pull; I’ve been distracted by a menswear brand called Informale that is changing the perception of Australian fashion. This artisan label is making its mark with a casual and modern approach to tailoring featuring classic cuts, fine finishing and unique details. The informality is refreshing, and Informale’s locally made wardrobe staples are built to keep for life. It makes pieces for the modern man seeking a stylish solution to a world growing more casual by the minute, but it believes in the old-school idea of buying less and buying better. Founder and creative director Steve Calder creates limited quantities of seasonal staples that will stand the test of time, build character with age, and continue to look fresh and relevant for years to come. In a world where sustainability is rightly at the forefront of all our minds, not only does the brand produce tight capsules that look on point, its fabrics come from natural fibres. Steve also makes sure it knows the origin, dying, weaving process of every fabric it chooses. Easy on the conscience, as well as the eye.