What’s the trend?
“Nineties watch styles are growing in popularity sooner than most of us expected. They are smaller, subtler and classier after a decade of decadence. At the same time, we are seeing a resurgence of yellow gold – for a while it was all about white gold, platinum and rose gold.”
Where has it come from?
“We were enjoying a 70s revival in the watch space for a while but now – skipping the 80s which were a bit too showy – we've fast-forwarded to the 90s. These watches are elegant and beautifully made by the greatest watchmakers around. These styles feel apt because ostentatious wealth isn’t as ‘in’ as it used to be – we’re seeing reductions in size and grandeur too.”
Who’s doing it?
“Tudor very recently released a small 37mm dive watch. As the oldest watchmaker to continuously trade, Blancpain is another high-end great with smaller steel watches from the 90s – and at relatively attainable rates (around £3k). Yellow gold styles have been making more of an appearance at Rolex and Vacheron Constantin. The Patek Philippe Calatrava is a classic and simple 90s style that reaches a new level of refinement in yellow gold. The Hermès Arceau is a 90s watch at first glance – but with a few little touches that give it a character all of its own. Finally, Audemars Piguet’s discontinued classic collection features a staple of 90s design – roman numerals.”
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