Richard is a cherished part of the London menswear scene. Since turning to modelling in 2011, he has transcended his striking blue eyes and impeccably greying beard to take a creative role in the industry, working with the likes of Barbour, COS and Tod’s. Give him a follow for nuanced interpretations of 70s tailoring, made modern with vests, caps, beanies and billowy coats.

Callum Mullin’s wry smile as he describes the rear of a car as a “bunda” sums up his idiosyncratic charm. This is car journalism for the TikTok era, delivered with a smack of personality. His instinct for good content shines through on his main Instagram page, where he threads vintage motors, suave friends and collabs with Loro Piana and Ralph Lauren into an entertaining tapestry.

Dennis’s start in life was not like that of most models. He grew up in Lumule, northern Uganda, at a time when rebels were looting villages and kidnapping children. Since being granted asylum in the UK, he’s built a successful career and started the Lumule Foundation to raise awareness and support for the rebuilding of Lumule. Follow Dennis for polished brand campaigns, sleek awards-ceremony outfits and powerful content.

2024 was a hell of a year for Aaron. Highlights included a New York Times profile, the launch of his brand, and a collaboration with Drake’s that brought a darker streak to the preppy giant. On social media, he posts candidly about his difficulties with ADD and the creative life. Follow him too for his scraggly-cool selfies and dispatches from the frontline of the most tantalising menswear projects.

Serious about sustainability, Brett uses his platforms to expose the mechanisms of fast-fashion and push for change via The Fashion Act. But he isn’t just about vocal action. Brett’s feed also features sleek vintage fits and a smattering of carefully chosen brand partnerships. (P.S. You're not seeing double. He has a twin called Scott.)

Love Island alumnus Joe brings an infectious ebullience to his content creation. His style veers towards baggy garms, string shirts left open, and a relentless wave of dip-dyed hair. If you dig the vibe, keep tabs on his crew too, like Kit Price, Jacob White and Max Lepage Keefe. 

We could all learn something from Thomas, whose spicy styling recipes take the flavours of streetwear and give them a garnish of refinement. Expect to see him bobbing around London in carefully constructed yet drippy outfits.

Possessor of some very fine cheekbones, Kit Butler is kept on speed dial by many of the world’s most influential brands. His Instagram shines a light on his work with them, but also on the company he keeps at elite fashion events around the world. 

As the man behind Hackney’s Knees Up café and the Your Friendly Runners group, Oli is the embodiment of modern, aspirational city living. Content on his feed runs from sensual pour-over coffees to gravel bikes and showcases of easy, relaxed clothing. 

Batt Maillie melts tailoring, ushankas (Russian hats), tattoos, minimalist interiors and vintage wheels down into Wes Anderson style vids often featuring multiple Batts. The editing is immaculate and there’s a strong whiff of humour to enjoy. Plus, he’s got intros to up-and-coming labels, inspo on hats, and vintage shopping guides to nosy through.

This model, artist and bestselling author is an exemplar of modern Ivy League style. His signature look of colourful cap (check out his own Garmsville ones), perfectly trimmed white beard and chore jacket has become a brand in itself. Just last year, he fronted Tyler, The Creator’s capsule collection with Louis Vuitton, but it’s his own timeless fits you’ll want to smash the follow button for.

David Coggins has spent a lot of time cultivating deep interests in style, culture, food and the finer things in life. The veteran lifestyle writer’s Instagram feed is an intoxicating blend of luxury, authenticity and outdoor living. As he travels the world to go fly fishing, he captures the characterful interiors and majestic landscapes along the way, and he looks good doing it.