Modern Luxury For Less

Modern Luxury For Less


Who wouldn’t like a wardrobe full of Loro Piana? If the Italian maestro’s price point is a little prohibitive, stick Aurélien on your radar. Pitching itself as ‘smart luxury’, the Dutch brand was once a driving shoe specialist, but is now a destination for polished, preppy pieces. Here’s everything you need to know…

The style is Massimo Dutti meets Orlebar Brown – think terry-cloth polo shirts, extra-fine merino knit sweaters and suede loafers. Imagine a windswept Italian about to board a boat, and you get the idea.
Quality is guaranteed thanks to Aurélien’s clever production process. Working with some of the world’s best suppliers and manufacturers, its pieces are created in the same Italian ateliers that service some of the world’s biggest designer names.
By charging no additional mark-up, the brand makes its price point its USP. Despite the smart designs and quality fabrics, almost everything hovers between €100 and €200.
Nevertheless, each piece undergoes a detailed, vigorous design process – the driving shoes alone undergo up to 100 individual manufacturing steps, each taken by Italian craftsmen. Aurélien also uses Cashwool, an inimitable Italian fabric that’s as soft as cashmere but crafted from a fine, soft wool – giving you a luxurious feel for less.
Its accessories are as good as its ready-to-wear. Check out its smart selection of leather and braided belts – plus, those aforementioned driving shoes and loafers are the perfect finishing touch to any summer look.





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