The preppy, laissez-faire approach to menswear of Drake’s has made it one of the most talked about British brands. Working out of Savile Row, it’s authentic, its social media imagery is alluringly grainy, and it recently collaborated with preppy American hero Aaron Levine.  

A Brit revitalising the aesthetic is Jonathan Anderson. The son of an old Irish rugby captain, he’s used large block colours, open contrast collars and boxier fits to bring fresh energy to his own JW Anderson rugby shirts. V-neck sweater vests and boat shoes defined his SS24 campaign for Loewe, and 2025 has already brought another of his wearably preppy collaborations with Uniqlo. Wales Bonner is a homegrown talent creating an intoxicating new fusion of Black heritage and British preppiness, while L.E.J London’s unique take revolves around excellent fabrics, innovative styles and goofy imagery. 

Crossing the Atlantic, it would be sacrilege not to start with Polo Ralph Lauren. Its iconic madras shirts, khaki bottoms, cable knits, polos and caps remain preppy to the core. More recently, Aimé Leon Dore has had a huge cultural impact, taking the ease, comfort and slight dressiness of key preppy styles, and weaving them into US-centric narratives of streetwear, workwear and even Western style. ALD has shown us all that it’s possible to play with preppy style and look cool, not elitist. New York-based Rowing Blazers leans into the eccentricities of preppy style while, on the West Coast, The Elder Statesman has broadened preppy’s range to embrace vibrant colours, forceful patterns and sensual fabrics.

Around the world, Auralee Tokyo has a refined yet expressive Japanese take on preppiness. Bottega Veneta adds a high fashion edge to it with chunky crewneck knits, leather jackets and, of course, delicious leather bags. The Danes of Les Deux offer a more accessible, contemporary interpretation, while classic French shoemaker Paraboot has become a preppy brand du jour thanks to some choice partnerships with Studio Nicholson and Our Legacy.

Jacob Elordi had a head start by starring in a film positively dripping in nostalgic preppy vibes: Saltburn. The Aussie has since flaunted preppy outfits on chat shows (there was one particular grey fluffy Ami knitted polo) and in a chic Bottega Veneta campaign.

Jason Jules, also known as @GARMSVILLE, not only wrote the book on Black Ivy style. He embodies it through his socials. He also worked with Tyler, The Creator on his collaboration with Louis Vuitton. Tyler’s been a key creative force in blending preppy with other subcultures, using loose skateboarding fits to update preppy’s classic beige trousers.

Finally, that man Aaron Levine, whose groundwork at Abercrombie did so much to revive the preppy aesthetic, continues to move the needle on his own terms. He’s fronted lookbooks for ALD – arguably now the most culturally powerful modern preppy brand – collaborated with Drake’s and, late last year, launched his own label.