The SMR Days Boys Share Their Summer Style Rules
The SMR Days Boys Share Their Summer Style Rules

The SMR Days Boys Share Their Summer Style Rules


Adam Shapiro, Dan May and Gautam Rajani are the men behind SMR Days – a laidback menswear label inspired by their many travels. We asked these summer style pros how we should be dressing for the warmer months…

Pack reliable combos. For the daytime, a simple pairing of a swimsuit, flip flops and a slightly smarter shirt works great – especially if you’re planning on going to a nice lunch after the beach. Try colour and patterns during the day, then go more sophisticated in the evenings. 

Summer-black looks are so cool. Just add a bit of interest with some jewellery – like a beaded necklace or a camp-inspired bracelet. For the evening, black silk drawstring trousers with a bib-front, a Cavalet white evening shirt and smart sandals is a great combo – look to Ancient Greek or Saint Laurent for the best sandals. 

‘Summer in the city’ looks don’t have to be boring. A lightweight jacket is such a hero – unless it’s one of those intensely hot and humid New York days. A light workwear-inspired jacket like our Wittering is perfect with jeans and trainers – or a more rugged city sandal. 

Having multiple denim options is key – white, black, slouchy, straight leg and so on. Adam is always stopped for his Levi’s Engineered pair – they’re just the perfect baggy jean. Add a navy heavy-gauge cotton jumper – Adam opts for Loro Piana – plus a white t-shirt. 

Drawstring shorts are a must-have. Styled sporty or dressed up and paired with a great pair of sunnies, there’s just so much choice. Finish with a cool baseball cap for a weekend look that could just as easily be worn on the beach. 

You need a bag that can take you from plane to beach. A good plane outfit shouldn’t be forgotten either. Emulate Dan, who usually goes for a slouchy pair of cord trousers from Closed plus a well-loved long-sleeve t-shirt and some sort of super-soft jacket. 

A striped shirt is a summer staple – and there are so many ways to embrace it. Dan likes nothing more than a simple long-sleeve breton shirt in navy and white from the likes of St James. Gautam’s more of a traditional button-down shirt guy – he’s got some old Tomas Maier ones that still go on every summer holiday. Adam’s a camp-collar shirt guy – we did one version from our second season in white that had aqua stripes interwoven with a light gold lurex. He always comes back to it.

Some trends are worth embracing. We were in Tokyo over Easter and everyone was in full ‘gorpcore’. It was hot so they made it summery by styling black cargo shorts, oversized camp-collar shirts and utilitarian sandals. So many brilliant Japanese brands like White Mountaineering, Visvim, Suicoke and Snow Peak all get it right. 

Workwear in the city can be tough. A shacket is arguably one of the best core items you can own. You can wear it with trousers and a loafer – like a classic from Church’s. Or you can pair it with jeans and trainers, or even shorts and sandals. Super versatile. Adam has a great (old) J Crew one.

There’s a lot you can do with a short-sleeved shirt. You can tuck it all the way in with loafers or great sandals to make it smart, or you can keep it untucked with baggy trousers and trainers for a more sporty, street-inspired look. Alternatively, add drawstring trousers or shorts, and maybe tuck it slightly in at the front and leave it out in the back for a laid-back and cool approach. 

Be practical with footwear. Havaianas or waterproof Birkenstocks are no-brainers if you’re having a beach day and there’s no need to overthink the styling. There are so many smart sandal options for evening or the city – check out Prada, Saint Laurent or Bottega. Crucially and often forgotten, get a pedicure. It makes all the difference.

Great sunglasses are essential. We’ve just launched a collab with Prism, and brands like Moscot and Illesteva are also great. Sunnies are just such an easy way to add interest, colour or a cooler edge. Alternatively – and not necessarily expensive – add jewellery. Colourful beads, an easy gold chain with a charm on it – all very summery. A well-worn baseball cap is also a nice touch. 

Summer suiting comes with some important dos and don’ts. Check the weather first. We’ve all been to weddings where guys are sweating through their clothes because they dragged a wool suit out of their closet. Instead, look at seersuckers, silks and linen – stay on top of the ironing and pressing as needed. We also love a more casual take, like a t-shirt under a suit with a baseball cap and sandals. 

Stay inspired. Following people from different industries and with different styles will help freshen up yours. For example, we have so many stylish men on our office moodboards from Steve McQueen to Robert Rabensteiner and Tyler, the Creator, not to mention the fashion editors and influencers we work with all the time. 


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