This French Brand Just Dropped A Cool New Collection
Parisian menswear brand Octobre Éditions is celebrating its tenth anniversary this month – and it’s marking the occasion with a limited-edition capsule of four considered pieces: anthracite trousers with a matching blazer, a brown checked overcoat and a great pair of jeans. To mark the milestone, we spoke to head of Octobre Éditions Arthur Person about the brand’s evolution over the past decade, from being known as ‘Sézane’s brother’ to establishing itself as a distinctive menswear name in its own right…
Created in partnership with Octobre Éditions
First, how did the name Octobre Éditions come about?
There are a few reasons but the main one is simple: we believe October is the best month to get dressed. The colours, the textures, the outfits – it's the season that inspires us most.
It’s been ten years this October. How has menswear changed in that time?
Probably men's relationship with clothes. Ten years ago, many men saw getting dressed as a routine, something to get right without thinking too much about it. Today, they're more curious. They want to build a wardrobe, help it evolve and to ask questions about what they wear and why. Our customers want to know how a garment is made, where the fabric comes from, why it feels the way it does. Those conversations are one of the most exciting parts of the job because they push us to be better.
Has the brand stayed so relevant in that time?
We're constantly evolving. We always want to surprise our customers, whether that’s through our visuals, a particular piece or a collaboration. We have to keep questioning ourselves and moving forward. But that doesn't mean reinventing ourselves every season. What changes is the way we tell the story: the ideas, the visuals, the collaborations. What doesn't change are the standards we hold ourselves to, our taste for timeless style and the workshops we've been working with since the very beginning.
Talk us through the four iconic pieces that have recently been reimagined…
The Charlie Oversize shirt is closely linked to my passion for vintage. We wanted to recreate the shirts I used to love, only with a more comfortable fit and that subtle aged effect on the colour. Then there's the Hampton suit – it could have been worn 50 years ago but still feels current. In this fabric and with the understated stripe, the jacket works just as well with faded jeans. Speaking of jeans, I'm a huge fan of the Wrigley’s vintage cut and slightly higher waist. They’re also made using a beautiful Italian cotton fabric. Finally, the Hugh coat is my favourite of the four. It has a generous, oversized cut with dropped shoulders – as well as being made from heavy wool woven and dyed in Italy. Wear your usual size for a more relaxed look or size down for something more fitted.
What's been the biggest lesson you’ve learnt so far?
To surround yourself with the right people. Over the last ten years, that's made the biggest difference. It starts with our workshops. We've worked with the same ones since the very beginning and we've grown up together. We've learned to speak the same language and trust each other's eye. It's the same with the people I work with every day. For the most part, they've been there from the start. That gives us real freedom: we can tell each other things openly and frankly. It makes the work better and more enjoyable.
How would you describe the Octobre Éditions look?
We design clothes that should be kept, worn and re-worn – and that get better with time and still feel right years later. It's a wardrobe you build slowly, piece by piece, rather than something you replace every season. But that never means playing it safe. We love rich colours, tactile fabrics, shapes with character. Above all, we believe in the pleasure of getting dressed.
How has your own personal style influenced the brand’s direction?
I've always been fascinated by icons whose style was incredible 30, 40 or 50 years ago, but is just as stylish today. Look at Chet Baker in a white t-shirt; Charlie Parker in a double-breasted suit; Cary Grant in a chambray shirt – it’s that timeless style that doesn’t feel forced. I'm also fascinated by vintage. I love picking something up and wondering how it was made: the fabric, the construction, the way it’s aged. By understanding how clothes of this quality were made, we can recreate it today.
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What are some of your first fashion memories?
The first that comes to mind is the day I got hold of my father's army jacket. It was very worn – more than 30 years old – but that only made it more beautiful. I still remember how it felt to wear it: something close to pride. That's the feeling I'm still looking to capture with our collections.
Do you have a favourite Octobre Éditions piece from years gone by?
The Will is a French work jacket with that classic bleu de travail – and it’s been with us for a long time. We've never stopped playing with it. We’ve done it in leather, patchwork and there are new versions season after season. We’ve even invited artists in to reinterpret it. Each time, it becomes something new but it stays the Will. It's a piece that has grown with us and proves you can have fun with fashion without losing what makes something so good in the first place.
What was it like working with Lucas Bravo on the campaign?
It felt very natural, because Lucas was a customer first. We already knew him, so it was really an obvious choice. We had a great time working with him.
How does film play a role in your design, branding and marketing?
Everything about cinema inspires me. I've always followed the work of costume designers closely and I'm always eager to discover the behind-the-scenes stories that make a costume matter. We were even lucky enough to meet Thierry Delettre, who won a César for his work on The Count of Monte Cristo. We visited his workshops and I was like a child. It also feeds our marketing. We love making campaign films inspired by the movies we love.
We're seeing French brands lean hard into Americana right now – talk us through your recent exploration of the American market…
The French love to play with the codes of Americana but in the end, they make it something very French. The work jacket, the chambray shirt, denim – these are all American references, but we look at them with our own sense of proportion and colour, and they come out different. We've been very well received in the US because the image of the French fashion house still endures over there. People are also very sensitive to the history behind a product and the fact that we mostly produce in Europe.
Octobre Éditions was originally set up as the male counterpart to Sézane. Has it been challenging trying to succeed using a template designed on the women's side?
With Octobre, we wanted to create a brand dedicated to men with a strong identity of its own. But the connection to Sézane has always been something we’re proud of. We took the codes that made Sézane what it is: a brand born online with a strong image, an engaged community, accessible to its customers, offering clothes of uncompromising quality at a fair price. That gave us our direction to forge a real identity for Octobre Éditions. Just like SLMan, I'd like to think we pulled it off.
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The four reimagined icons will launch on Friday 23rd October 2026. Be sure to put it in your diary...
Visit OctobreEditions.com
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