Success Story: Hiut Denim
Cardigan is a small Welsh town of 4,000. For over three decades, a factory that employed 400 locals produced 35,000 pairs of jeans a week. Then one day the factory closed. In 2012, David and Clare Hieatt started Hiut Denim and got the town making jeans again. Here, David talks us through those early days and explains why every brand needs a great story…