eBay Now Authenticates Real Sneakers – Here Are The Need-To-Knows


Getting your hands on the coolest sneakers can be a sport in itself, one which often means trawling the resale sites – but distinguishing the real from the fake isn’t as easy as it sounds. Now, eBay is doing its bit to make buying authentic pairs from brands like Nike, New Balance, Adidas sneakers that much safer with a new, slick authentication process – here’s how it works, and the a few of the shoes you can buy now…

Created in partnership with EBAY

The Team Authenticates Every Pair

If you want to make sure you’re buying a genuine pair of sneakers, just select listings on the site with the ‘Authenticity Guarantee’ badge. Once you’ve bought the item, it goes straight to eBay’s Sneaker Con authentication team, who physically inspect everything before it’s posted to buyers. They’ll confirm the item is consistent with the listing description and images before it gets sent on.

Only Certain Sneakers Are Eligible

In short, only the best of the best makes the cut. Sneakers have to be worth £100 or more – they could be in new or used condition, but either way, it’s only the most-hyped, hardest-to-find styles that are worthy of authentication. 

There’s No Extra Cost

The service is entirely free –the only downside is you have to wait a few days more to receive your goods. That said, eBay aims to authenticate all pairs within two business days – worth it to know those new sneakers are the real deal.

The Selection Is Vast

There really is something for everybody in the edit. Expect to browse hard-to-get Air Jordans, New Balance 550s, Nike Dunks and more – with plenty of colourways and sizes to on offer, too.

Shop The Sneakers We Rate...

Air Jordan 1 Diamond Black & White, £155.99
The COOLEST guys are all sporting New Balance 550s currently. We vote green for a RETRO feel.
550 White Green, £260
Dunk High University Red, £149.99
Dunks are having a REAL MOMENT. Stylish types are adding tailored trousers and henleys for a PREPPY approach.
These STREAMLINED Adidas are a chic alternative to chunkier styles. There are plenty of sizes to choose from in eBay's edit.
Adidas X C.P. Company Italia Spezial, £295

Visit eBay.co.uk

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The SLMan Edit: Your Guide To A More Stylish Life.