How To Buy Running Trainers


Whether you’re a casual jogger or a regular runner, you’ll have noticed a run feels entirely different with good shoes... So we asked George Sullivan, CEO of The Sole Supplier, for his tips on sourcing a pair that will get you comfortably – and quickly – to the finish line.

Choose Your Trainers By Activity
You need to wear shoes to match the type of running you are doing. If you know you’ll be running outside, you need a pair of durable, impact-resistant trainers, not a pair designed for indoor aerobics or casual streetwear. If you’re not sure where the majority of your running will take place, choose a general running shoe, as it will be the most versatile option.

Keep Track Of Time
The best time to try on the trainers you are thinking of purchasing is in the evening, because your feet swell during the day. This means a pair of shoes that felt fine in the morning might feel too tight later in the day. So give your feet a little time to cool down before venturing to the shops, or buy a pair and try them on in the evening. If they’re not comfortable at that point, you can return them the next day.

Ignore The Wrong Reviews
Many of us like to read online reviews before purchasing a new pair of trainers. However, you shouldn’t take all words as gospel, because there are several things you need to consider. Think about whether the writer is a runner themselves or if the review has been sponsored, which might mean it’s biased towards a brand that isn’t necessarily the best fit for your needs.

Wiggle Your Toes
Trainers that are too tight mean one thing: blisters. They are a sure-fire way to bring your training to a standstill. Your feet expand when you run, so think about buying your trainers half a size larger than your normal shoes. To check ‘wiggle room’ when you’re trying a pair, kick your heel down so it’s at the back of the shoe. Then see if there’s a thumb’s width from the end of your toe to the end of each trainer.

Replace Them Regularly
No pair of shoes lasts forever. Eventually they will lose cushioning, support and start to give in to wear and tear. The rule of thumb is that most trainers should be replaced every 300 to 500 miles.
Remember the mile count includes all the other activities you do while wearing them, like group exercise classes, running errands and even walking the dog.






Adidas Ultra Boost 4.0

Merging next-level performance with street-ready style, these stealthy sneakers are built with a breathable Primeknit upper, while a TPU midfoot cage brings a locked-down fit. A Boost midsole keeps the ride energised and cushioned.

Available here


Nike Air VaporMax CS

Featuring a full-length Air unit that provides impact protection with every step, the Nike Air VaporMax CS is crafted from a synthetic and mesh-panelled upper for ultimate breathability, and finished off with the iconic Swoosh on both side walls.

Available here



With a sock-like fit and energised cushioning, the Adidas Asweerun is made for city running. Understated, they have a light and airy knit upper for a natural feel against your foot.  The durable rubber outsole grips the pavement for added stability and a cushioned midsole brings comfort to each step.   

Available here


Nike EXP-X14

The Nike EXP-X14 launched last year in a blend of white and grey, with a translucent textile upper to give you a highly breathable wear and structure. Flywire cables exposed to the sidewalls give you a locked-in fit, so your feet feel secure no matter how long the run.

Available here


Adidas Ultra Boost

Crafted from recycled plastic found on shorelines, the Ultra Boost ‘Parley’ sits atop a Boost midsole for additional comfort and a smoother stride. The heel cup shapes itself to your foot, offering a natural fit, while the TPU midfoot cage provides lockdown.

Available here


Nike Odyssey React Shield 2

Lightweight but sturdy enough to help support every mile. Built to help reduce injury and keep you on the run, its underfoot, responsive cushioning delivers a soft, springy feel. 

Available here


Adidas Ultra Boost Uncaged

Inspired by runners who cut off the cages of their shoes, this one gives you that feeling of free, unrestricted movement. The Primeknit upper has internal reinforcement and hugs the foot for a sock-like fit, while the Boost cushioning energises your stride.

Available here


Nike Zoom Fly SP

Push yourself that extra mile and feel the burn in the Nike Zoom Fly SP. Built with a responsive construction that turns the pressure of each step into energy, these shoes are ideal for any tempo or long-distance runner. Its lightweight support system is designed for a drag-free step while the full-length carbon-infused nylon plate to the midsole propels you forward.

Available here


Adidas Originals Swift Run

Repping old-school Adidas running style, these Originals are built with a stretchy, sock-like knit upper for a close fit, while an injection-moulded EVA midsole ensures lightweight cushioning every step of the way.

Available here


Nike Air Max 270

This next-gen Air Max takes inspiration from the Air 180 and Air Max 93. Built with a boot-style knit upper, the lightweight trainers come in a clean colourway, combining solid and mesh panelling for essential ventilation.

Available here


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