APP: CUBITTS HERU
Since opening in Kings Cross in 2012, Cubitts has quickly established itself as a go-to purveyor of smart, unfussy glasses and shades at affordable prices. To shake up the market a little more, it’s now about to launch Cubitts Heru, an app to help you buy (and afford) frames that actually fit. To bring bespoke glasses into financial range for the masses, founder Tom Broughton is deploying AI. Anyone whose phone has 3D-modelling capabilities (like the iPhone X) can use the app to scan a photo of their head, choose a style of glasses they like, customise the frame and send off their order for 3D printing. For Cubitts, this will be the difference between charging £725 for a made-to-measure prescription pair, as it has to now, and £250.
Coming early June