The person whose clothes I secretly always quite like is Scott Disick. There are aspects of him that perhaps aren’t all that wonderful, but he does that sweatpants, sweatshirt, hoodie vibe so well. When he’s not dressing up and calling himself a lord, he looks great. A lot of those guys on the West Coast do – LA is one of the best dressed places in the world. That’s partly because that dressed-down look is so fashionable right now, but they also do colour so well – brands like The Elder Statesman and James Perse just feel so right. Unfortunately for us over here, sun does just make clothes look so much better.
Grooming is very personal. Some people can do nothing and look brilliant. For me, grooming is tidying – scrubbing up is in the same genre as hoovering and emptying the bins. I use a vitamin C brightening serum every day to perk things up a little bit, and SPF 50 every day I remember. If I’m a bit knackered I’ll use a touch of under-eye concealer, but not much more. I’ve always spent a lot of money on night-time serums and moisturisers. Obviously I love Dr David Jack’s, and also the Ole Henriksen range – mostly because they smell so nice. Murad is a recent discovery for me and I rate its products.
There are so many things you can do to make yourself look a little better for a little longer if you want to. Because I’m gay and have worked in the fashion industry for a long time, men who would never have asked another man about a hair transplant or eyebrow tinting pull me aside at dinner parties and ask me these big questions. You can of course Google these things, but there are so many different answers, so I really wanted to write a book that would answer all these questions. It contains all the tips and tricks I’ve learnt from many years of being absurdly vain, whether it’s trimming your body or ear hair or advice like put on a pressed blue shirt and you’ll look 10x healthier. Some are so easy – they don’t all involve going to see a doctor on Harley Street. A Tom Ford eyebrow comb that puts a tiny bit of gel in your brows and makes them a touch darker can make such a difference to how you look.
My favourite procedures are Botox, which relaxes your face without freezing anything, Profilo, which gives you that glowy look you cannot get however well you sleep, and Morpheus 8, where they put lots of hot needles into your face. It slightly damages the skin but then it very quickly repairs itself and the collagen rejuvenates.
The best thing I’ve had done is a hair transplant. I went to interview a specialist for the Times and I said, ‘I don’t know much about this because I’m very lucky my hair’s fine.’ There was a very awkward moment of silence, then he showed me where he could bring my ever-so-slightly-receded hairline to – as soon as someone shows you what you could have, you want it. So I did it, and the thing I liked about it most is that I’ve been able to show so many men who have worried about their hairline that you can fix it – and it’s not as bad or as painful as you think. Two friends of mine have had it done as a result and both have said it has changed their lives. Some men look brilliant bald but some don’t, and if it’s making you really unhappy and there’s a fix for it – why not? Being sniffy about cosmetic procedures is a bit like saying ‘I can’t believe you have a mobile phone, I still use one plugged in at home.’ It’s 2021 and we have this modern science at our disposal, so why not make the most of it? People have got to get over it.