Can you tell us about the different denim washes?
Francesca: A denim wash is the finish given to denim to help strengthen and alter the colour, texture or feel of the fabric. Rinse-wash denim usually comes in dark blues and black, making it versatile and easy to style with just about anything.
A mid or light wash is one of the most common washes for denim. It’s effectively the same as the rinse wash, but more of the original indigo dye has been removed through the washing process, leaving the fabric a lighter, mid-level blue.
Distressed denim has been treated to wear away the fabric, creating unique and permanent detailing that offers an understated, vintage look to the jeans.
Any top tips for buying denim online?
Jon: Take time to do your research. Understanding your specific fit preference is essential when shopping for denim. Always use the resources available at your disposal to give you direction and inspiration while shopping online (style guides, fit guides, look books).
Francesca: Browsing online is great for inspiration, and will offer some insight into the variety of fits and fabrics that vary from brand to brand. It also helps customers see how the jeans look on the models, and offers guidance on styling techniques and outfit combinations. Look out for online functional fit guides.
And what’s your advice for washing denim?
Francesca: If you care for them correctly, your favourite pair of jeans will last you. Staples never go out of style, but they still need a little TLC every now and then. Caring for premium denim not only prevents colour-loss and fading, but will also help to improve shape retention. Follow these instructions to learn the secrets of denim care:
Wash denim at a low temperature, ideally 30ºC. To minimize colour loss and fading, turn it inside out when washing. Denim pigment can bleed, so make sure you only wash denim with similar colours.
Turn the denim inside out. Lay it flat in a few centimetres of cold (or lukewarm) water and leave to soak with detergent for 45 minutes. Rinse with cold water to remove any detergent residue.
To ensure denim retains its shape, air-dry inside out – and never tumble dry!