Private White V.C.
Mayfair’s Duke Street has become known for housing some of the best menswear stores in the city. Behind its attractive shopfronts you’ll find a plethora of cool, independent brands, including Private White V.C, which has been making coats out of the same Manchester factory since 1932. Its London outpost is a clean, white affair, with low-hanging lighting and copper countertops. The product is quite traditional in appearance, but the layout of the shop prevents it from feeling stuffy or pretentious. The simplicity of the store interior allows the clothes to stand out for themselves and makes this a place to enjoy spending time in.
73 Duke Street, Mayfair, W1K 5NR
An age old men’s outfitter, specialising in t-shirts, boxer shorts and polo shirts made from luxury fabrics, Sunspel is the go-to for expertly made basics. Their store is the embodiment of the brand, a mixture of contemporary and old school, in line with the tradition of British heritage retailers along historic Jermyn Street. It kind of resembles a fancy polished oak closet, which gives the shop real character, as well as the vintage prints lining the walls of the reception area.
21a Jermyn Street, St James’s, SW1Y 6HP
The utilitarian outfitter for guys who appreciate toned-down, well-made designs that will endure for as long as you want them to. Co-founder and designer David Keyte is an expert in branding and knows how to create a unique space that makes shopping at their stores a real pleasure. They have a few shops in London, but the Lamb’s Conduit Street location ranks as the best. It’s simple, stylish and unassuming – a perfect home for their characteristic clothing.
37 Lamb’s Conduit Street, Holborn, WC1N 3NG